An evaluation of how brand loyalty, corporate image and repeat purchase relates with each other free essay sample

Evaluate at least two different types of market research techniques. Guidelines: (Approx. 200 words) Recommended Interim deadline: 30th October 2013 In your answer, you could include the following:- †¢A description (or a definition from a reputable source) of market research †¢Identification of the role and importance of market research †¢Evaluation of quantitative research technique(s) †¢ Evaluation of qualitative research technique(s) In answering this question, you will have covered the following assessment criterion: ïÆ' ¼2.1 Evaluate different types of market research techniques Q2.2 Explain how secondary sources of data can be used to achieve marketing research objectives in the marketing contexts stated below: 1)A London based business-to-consumer College which intends to expand their operations within the Greater London area (covering M25) 2)A Chinese Business-to-business manufacturing organisation which plans to enter the UK market. Guidelines: (Approx. 150 words) Recommended Interim deadline: 4th November 2013 Your answer should: †¢Define or describe secondary data †¢Describe the two marketing contexts †¢Identify sources of secondary data for these two marketing contexts †¢Use sources of secondary data in these two marketing contexts. We will write a custom essay sample on An evaluation of how brand loyalty, corporate image and repeat purchase relates with each other or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In answering this question, you will have covered the following assessment criterion: ïÆ' ¼2.2 Use sources of secondary data to achieve marketing research objectives Q2.3 Assess the validity and reliability of market research findings. Guidelines (Approx. 200 words) Recommended Interim deadline: 8th November 2013 Your answer should, amongst other things include :- †¢An assessment of the limitations of market research findings †¢An assessment of what could make market research findings valid †¢An assessment  of what could make market research findings reliable In answering this question, you will have covered the following assessment criterion: ïÆ' ¼2.3 Assess the validity and reliability of market research findings

Expansionism essays

Expansionism essays The late 19th century through the early 20th century was a time marked by expansion. But it did not begin at that time. Expansion on the American continent occurred many years before and the late 19th/early 20th century is only a continuation of previous expansionism. There were similar motives; however, altered to deal with specific situations dealing with foreign nations. Obtaining land was done similarly, depending on what obstacles were to be dealt with. Despite the United States desire for expansion, there were limits with the western frontier and so contained their continued spread for a time. But once a way to go past these limits was found, they were able to continue from where they left off. The main motive for expansion in the 19th century was the idea of Manifest Destiny. The Americans were supposedly destined by God to expand from ocean to ocean. But soon after this idea was set in place of American citizens minds, President James Polk announced to Congress that the Monroe Doctrine should be enforced allowing the US to forcefully expand westward. The Monroe Doctrine and its Roosevelt Corollary was a continuation of the idea of Manifest Destiny, altered to allow the US to deal with foreign powers standing in their way. However, from the Monroe Doctrine, also came additions to the policy to go for a more forceful approach towards expansion. Roosevelts Big Stick Policy called for amore powerful way to confronting foreign nations. This policy lead to wars dealing with lands in the Western Hemisphere, including the Caribbean. Spanish misrule in Cuba led the US to intervene and push Spanish influence out of the West in the Spanish-American War, which was backed by the Monroe Doctrine. Roosevelt stated that in the Western Hemisphere...the Monroe Doctrine may force the United States...to the exercise of an international police power. (Doc F) This forceful approach had also been disp...

The Yom Kippur War Essay Example | Topics and Well Written Essays - 1750 words

The Yom Kippur War - Essay Example The decision of Israel was to be handed over by the U.S, government to the Arab states. The U.S. was informed about the decision but not to hand it over to the Arabs. There was no evidence of receipt neither Egypt nor Syria, who in fact never received the offer. It was kept closely guarded within the government of Israel, which was withdrawn in October 1967. Like anyone who lost a property, Egypt and Syria craved to regain the land they lost during the Six-Day War. Nevertheless, a summit issued the â€Å"three no’s† resolving there will be â€Å"NO peace, NO recognition and NO negotiation with Israel.† This is the Khartoum Arab Summit. (2) Convincing allies and non-allies to join you in war is not an easy thing to do not to mention the consequences these entail. The Iraqis turned down the idea of joining the preliminary attack. Syria had a tensed relationship with Iraq, so getting Iraq’s aid was unsuccessful. Lebanon was not expected to join the war since they share a border with Israel, not to mention the small army they had. (3) But nevertheless, Sadat did not lose hopes in getting aid from other countries. A few months before the war, Sadat was engaged in a tactful, diplomatic, and suave offensive to try to win support for war. He claimed the support of more than a hundred states. These countries were mostly of the Arab League, Non-Aligned Movement, and Organization of African Unity. He also got the support of Europe and for the first time, Britain and France sided with the Arabs against Israel on the UN Security Council. II. Pre-Event Actions The suave offensive of Sadat, which won the aid of other countries, materialized. Long before the war broke out, the Iraqis transferred a squadron of hunter jets to Egypt. A division of 18,000 men and hundreds of tanks were deployed in the central Golan. Their MiGs began operating on the third day of the war. (4) Kuwait and Saudi Arabia committed their men to battle aside from serving as financial underwriters. A brigade from Saudi of approximately 3000 troops was sent off to Syria where it engaged in fighting to Damascus. Libya sent Egypt a number of Mirage fighters and from 1971-1973, President Muammar Qadaffi gave Cairo more than $1 billion to support their thirst for regaining Egypt and for payment to the weapons delivered by the Soviets. (5) Support came so overwhelmingly. North African countries responded to the thirst of Egypt. Soviet commanded an aid for the frontline states. An armored brigade and 150 tanks were sent by Algeria together with three aircraft squadrons of bombers and fighters. Almost 2000 Tunisian soldiers were deployed along the Nile Delta, 3500 troops from Sudan in southern Egypt and 3 brigades to the front lines from Morocco including 2500 men to Syria. III. The Event On the holiest day in the Jewish calendar, October 6, 1973, Egypt and Syria opened a coordinated surprise attack against Israel, which was named "The Yom Kippur War." The warships at par with those of NATO's in Europe were mobilized on the borders of Israel. Israel with approximately 180 tanks surprisingly faced an onslaught of 1400 tanks from Syria and their almost 500 defenders were attacked by 80,000 Egyptians. (6) The Israeli Intelligence, known as one of the most aggressive and successful intelligence networks in history seemed to fail this time. The Arabs had more time in planning the war against Israel. They incorporated a fine use of deception and disinformation to disguise their furiously deadly intent. On the other hand, Israel had been

Organization Theory & Design Essay Example | Topics and Well Written Essays - 1500 words

Organization Theory & Design - Essay Example The company has been able to sell its product on a worldwide basis, because the products are easy to use, and do the job that they are touted for, but the company's culture also spells professionalism. No company in the world that has accomplished as much as Dell has could do so in a 'fly by night' manner. This success speaks volumes for the company's leadership. The leadership, from top to bottom, is composed primarily of individuals much like Mike (and in this case not the one who can dunk a basketball). Observing these individuals through the company's website is a lot like looking at men, and a couple of women, who dress and portray the image of professionalism. Each, with few exceptions, is wearing a suit and tie, or similar fashions for the women, and conservative white shirts. Whether this perception is reality, or whether the leaders of the organization are truly as professional as they seem and if that professionalism carries over to the rest of the employees is a question that can, and cannot be answered by observing the company's website. The question can be answered if the professionalism of the website itself is an example of how the company is conducted and managed. This particular website is easy to navigate, has very few grammatical or spelling errors that would seem to imply an "I don't care' attitude, and with the website's professional look the impression that is created is one that Dell cares enough about how it is perceived that even such items as the website shows care and diligence. On the other hand, the website is only a picture of a certain segment of the organization itself, and even though it is a relatively clear and unambiguous picture, it could portray only what the company wishes to portray. That seems to be the less than likely scenario, although one that needs to at least be considered. Another telling factor in being able to discern a professional environment at Dell, is the massive amount of growth mentioned earlier in the paper. There is very little likelihood of one man creating a small company in 1983 and within less than 25 years watching that company grow to $50 billion in sales every year.There is very little likelihood of that happening unless, of course, there was a fair amount of professionalism found within the company. That type of environment feeds upon itself, with most individuals emulating those cohorts that they come in constant contact with. As new employees enter the scene, they tend to emulate what they see, adhere to the standards already set, and follow the guidelines (written or unwritten) that they perceive. Therefore; professionalism begats more professionalism, which begats more professionalism, and so on and so on. The environment then becomes a self-fulfilling proponent of success (at least in Dell's case). Much of this professional attitude must start from the top and filter down, which says a lot concerning Michael Dell and his executive staff. The executive staff and the leaders at Dell have control of the company and seem to realize what a responsibility that control is. By participating with other standards organizations as

Professional developement plan nursing career 5 yrs from now Essay

Professional developement plan nursing career 5 yrs from now - Essay Example I am also a person who likes to be hands on. I don’t like paperwork or deskwork because I get bored easily. I prefer to be very active and to have regular direct contact with the patients. This is why I have studied nursing, to have a challenging and very busy job. I would not be happy working in administration or a supervisor role which took me away from the patients and put me in front of a computer. I worked in a free standing surgical centre for the last ten years. I think this might be a barrier to my long term goals in terms of job opportunities because I have been out of hospital nursing. I am doing the BSN and will do a Masters to try to overcome this barrier but I am worried that being out of hospital nursing for ten years might create problems for me in the future as my main career aim is to work as a nurse practitioner in a clinic. I hope that my Masters will help me achieve this. The role of a baccalaureate prepared nurse is as a giver of care both directly and indirectly. The nurse therefore becomes a patient advocate and educator. This style of nursing allows me to develop my holistic philosophy. As a baccalaureate nurse I will also have the skills to coordinate and manage care. I will therefore have the ability to delegate to others and assess their work. I hope this will compensate for my lack of a formal education in management. I will work as part of a team and my preparation means that I can enter the work place at a supervisory level. I am also committed to lifelong learning which is why I intend to take a Masters qualification. A baccalaureate nurse will also have basic computer skills and the ability to apply patient care technologies such as monitors, data gathering devices and other technical equipment. Computers are very important in the future of nursing because they improve efficiency and reduce costs. This is the part of the course which I will struggle with the most as I have limited computer knowledge and

Same Sex Marriage Essay

Same Sex Marriage Essay Throughout American history, social rights have changed drastically. During its birth, the United States accepted slavery to be just and reasonable. As the nation grew, some people’s philosophy changed, and thus the Civil War began. The country was deeply divided, but regardless, the North and South stood up and fought for what they believed in. After much struggle, slaves were allowed freedom and eventually given the same rights as other Americans. In the 1920’s, women suffrage grew as a social movement. Women who were protesting for their rights were beaten, arrested, and kept in prison for wanting to vote and have the same opportunity as men. They were extremely passionate, however, to be given the same rights. We now face another social right movement. Michael Bloomberg, the mayor of New York, stated, â€Å"Throughout our history, each and every generation has expanded upon the freedoms won by their parents and grandparents. Each and every generation has removed so me of the barriers to full participation in the American dream. And the next great barrier standing before our generation is the prohibition on marriage for same-sex couples (Huffpost).† The gay community relentlessly and courageously fight for equal rights. Gay couples don’t have the same opportunities of getting married or even being recognized by the state in a civil union. The United States has always prided itself on its freedom from prejudice and inequality, and same sex couples have suffered from injustice too long, and their right to marry must be recognized. Gay marriage rights has undergone a long, struggling history. In the United States during the 1970’s, Jack Baker and James McConnell applied for a marriage license in the state of Minnesota. The state didn’t allow them to continue with the marriage, though. In response, Baker and McConnell filed a suit for state court, which ended up being pushed up to the Supreme Court. Baker and McConnell won their case, and they were allowed to marry each other. A few decades later, however, President Bill Clinton signed the Defense of Marriage Act (DOMA). This gave other states the choice to refuse to recognize same-sex marriages. On December 3, 1996, Baehr v. Miike was the first trial to challenge the freedom of marriage for same-sex couples since DOMA. The trial was ruled unconstitutional, and the state had no legitimate reason for depriving the right to marriage for homosexuals (History of Marriage). The set-backs kept coming. In the early 2000’s, Alaska, Hawaii, Nebraska, Missouri, Louisiana, Ohio, Michigan, Montana, Texas, Kansas and Oklahoma voted to prohibit same-sex marriage, civil unions and domestic partnerships. In 2004, President George W. Bush stated that he supported a constitutional amendment banning same-sex marriage. This year, 2014, the judges in Texas and Ohio have ordered their state to reconsider each states ban on same sex marriage because the ruling has no reason why they should not be able to marry. While there has been struggles, other states moved towards recognizing gay marriage. Vermont, Massachusetts and Connecticut recognized civil unions and domestic partnerships during the early 2000’s. The same year that Bush stated his opinions, Massachusetts became the first state to legalize gay marriage in the United States. Today, approximately seventeen states and twenty-one countries and providences throughout the world have either legalized same -sex marriage or recognized it (BostonGlobe). Those who support gay marriage argue that gay couples should be able to get married and celebrate their love like every other traditional couple does. They state that same sex marriage does not weaken the meaning of marriage like others believe. Love is love. Anyone, regardless of who they love, should be able to not only celebrate their love, but also live a life the way traditional couples do with all the benefits. These benefits include tax reductions on estates, adoption, employee, social security, and survivor benefits (Gay Marriage). Gay couples cannot reproduce offspring, so they typically turn to adoption when they want a family. This could take care of the several children in the foster care system and give needy children a warm and loving home. Not only would legalizing gay marriage benefit the couple, but also the state in which the couple lives. The increased revenue that comes in from marriage licenses and higher income taxes would be a big financial gain for states. Estimations found that New York City would bring in $142 million to the economy of New York City through the legal and financial recognition of gay marriage (Love Counts, Thompson). The lack of financial recognition of gay marriage is causing complications for these individuals. While some people may think of Social Security as just a retirement program, but it can make a huge difference in other ways. One of the struggles that gay and lesbian couples are facing is receiving benefits after their significant other has died. Social Security doesn’t give benefits or money to the survivor of a gay or lesbian couple because most states don’t recognize them as being married. Or even worse, if a gay or lesbian couple adopts a child and they both pass away, the child usually does not get any help from Social Security because his or her parent’s marriage was not recognized by the state or the federal government (Survivor Benefits). Being denied financial help right after a significant other has passed must be extremely difficult for anyone. The side supporting same-sex marriage concludes that legalizing gay marriage will not damage marriage and life for the worst, but for the better. According to the opposing side, marriage should reside between a man and a woman. Anything else weakens the meaning of marriage. They argue that by legalizing gay marriage, it will pave the way for legalizing polygamy, incest, bestiality, and lead to a weaker marriage and a weaker family. Marriage is already threatened with high divorce rates, and allowing gay marriage would give some people the ability to have bestiality come into play and marry other objects. This was seen in Sweden in 1987. Sweden began offering gay couples the same benefits as heterosexual couples, and it weakened the meaning of marriage as both divorce rates and marriage rates increased. Studies in Sweden, Denmark and Norway showed that each countries birth rates increased by five percent, and the number of single parents rose twenty-five percent when gay marriage was legalized (Trandafir 317-340). The opposing side also argues with Bible verses such as Leviticus that says, â€Å"If a man lies with a man as one lies with a woman, both of them have done what is detestable. They must be put to death; their blood will be on their own hands (New International Version, Leviticus 20:13).† The opposition also makes the argument that it is not right that they have to pay taxes for something that goes against their beliefs. In 2009, the Congressional Budget Office estimated what the cost would be if government expanded the marriage definition to include homosexual couples in the Constitution. The total cost would be about 300 million more dollars between 2010 and 2019 (Gay Marriage). Another argument is the children that gay couples raise will not be raised in an optimum environment due to the lack of nurture the other gender spouse brings to their child’s life (Gay Marriage). However, Charlotte Patterson and Jennifer Wainright completed a scholarly study about the effects on children who have homosexual parents during 2007. The study found that the children of gay couples do just as well in school and in other activities as children with heterosexual parents (Adolescence). Most children that are raised with homosexual parents are mentally, physical and emotionally stable (American Psychological Association). In its final argument, the opposition says that marriage is a privilege, not a right. People declare that marriage was created to allow society to support traditional couples in reproduction. Meaning, if we allow gay couples to get married, they cannot have children, so they would not be able to populate (Gay Marriage). Generally speaking, there have been several U.S. Supreme Court cases dealing with same sex marriage. The most recent case was United States v. Windsor. Edith Windsor brought evidence to fight for the right to benefits for same sex couples across the nation. In 2007, Windsor and her spouse, who lived in New York, fled to Canada in order to get married. In 2009, her spouse Thea Spyer passed away leaving everything she owned to Windsor. Under the law in the United States, widows do not have to pay tax on anything given or inherited from their dead spouse. When Windsor tried to exempt herself from paying taxes, they would not allow it because she was not married to a man. The Section 3 of DOMA specifically stated that marriage is between a man and a woman. The Internal Revenue Service (IRS) denied her claim. They then expected her to pay a gigantic amount of money in inheritance taxes. In the Supreme Court, the justices ruled in a 5-4 vote in Windsor’s favor. According to the Due Process Clause of the Fifth Amendment, DOMA Section 3’s definition of marriage between a man and a woman was unconstitutional. This case practically re-arranged the meaning of marriage within the DOMA act. With Windsor winning her case, this changed the meaning of marriage in DOMA forever (Wikipedia, United States v. Windsor). There are several smaller cases of their own kind happening as well. In Ohio during 2013, Judge Timothy Black revoked part of the state’s recognition of same sex marriage in other states. He commented, â€Å"Once you get married lawfully in one state, another state cannot summarily take your marriage away, because the right to remain married is properly recognized as a fundamental liberty interest protected by the Due Process Clause [of the Constitution].† In Michigan, District Judge Bernard Friedman will hear arguments in a lesbian couples challenge to the state’s ban on adoption by gay couples. Their lawsuit also protests the state’s ban on same sex marriage. Hopefully, theses recent and smaller cases do not need to go up into the higher courts, and each case can get accomplished within their own state. It’s quicker and easier for everyone (The Week, 4 Pivotal). For anyone who is going through a frustrating time such as defending their marriage or love, they need a support group or community that they can always rely on. This is where the Lesbian, Gay, Bisexual, and Transgender (LGBT) community comes into the scene. The LGBT community is comprised of people who are either gay, bi-sexual, transgender, questioning, or supporters who want to see marriage equality in the near future. The LGBT community also claims to have another meaning to their name, â€Å"Love, Grace, Beauty, and Truth.† The idea is that everyone can fit in a certain box or category titled love, grace, beauty or truth, but most gays tend to not pertain to a certain â€Å"box† because they are different from the average straight person (Mott). Love stands for lesbian and it is an emotion that fills the human heart with joy and lust for something or someone. It is not just pertained towards a man and a woman; love can happen between two women. Grace uses the analo gy, â€Å"you starve while I feast and please be controlled, polite and pleasant about it (Mott).† Gay people are asked to demonstrate controlled behavior in public while others can feast in each other’s love. Beauty stands for bisexuality. Being bi-sexual means that you are attracted to both males and females. Being bi-sexual is beautiful because they do not care what the gender is, they fall in love with the person regardless of their gender. Last but not least, truth stands for transgender. Transgender people stop pretending what gender society wants them to be. They become whatever gender they want to be. Most people like to think of this as a sex change, but many people in the transgender community say, â€Å"I did not transition. I transitioned the way I present myself to you, and I transitioned your understanding of who I am, but I am the same woman I have always been. What I did, was begin telling you the truth about me. And in the process, I bloomed like a fl ower finally allowed to live in the light (Mott).† LGBT members do not just deal with matters of sexual orientation, they also help with suicide hot lines and prevention websites for such trauma. The LGBT community petitions by either creating or signing an actual petition, writing to their state representative, boycotting certain establishments, or picketing out front of the desired establishment or court case (LGBT, Wikipedia). To continue this boycotting and standing up for what they believe in, I believe that a single organization or a community shouldn’t be funded by an outside source. If a person or organization truly believes in what they are fighting for, they will either spend the money from their own pockets or get a group of people together in order to fundraise the costs needed. In the light of this topic’s controversy, it is easy to see that it is complicated due to biblical, logical, and emotional morale. It is also easy to get lost within one’s own argument without realizing it. Throughout writing this paper, I have grown to understand and respect the opposing side’s choices better, while expanding my knowledge on this topic I truly care about. If we as a nation could join together and legalize same sex marriage for equality, it would settle one of the many controversial issues of our time. We could then move forward and focus on something else that is even more controversial like fixing our primary and secondary education system. In fact, recent polls state that about 70 percent of voters under the age of 30 support the legalization of same-sex marriage. It is only a matter of time until everyone will be able to get married. Imagine if everyone just switched. Meaning that if straight people turned gay and gay people turned straight. The newly gay people would feel the struggle and resistance of not being able to marry or get benefits, while the newly straight people would understand first-hand what the newly gay people are going through and help fight for them. This division that same-sex marriage is creating between states clouds the fundamental issue we face taking away natural-born rights that each American deserves. Works Cited An Overview of Federal Rights and Protections Granted to Married Couples. Human Rights Campaign. N.p., n.d. Web. 4 Apr. 2014. Answers to Your Questions About Same-Sex Marriage. Http://www.apa.org. N.p., n.d. Web. 16 Apr. 2014. History and Timeline of the Freedom to Marry in the United States. Freedom to Marry. N.p., 7 Mar. 2014. Web. 20 Apr. 2014. LGBT. Wikipedia. Wikimedia Foundation, 24 Mar. 2014. Web. 29 Mar. 2014. . Livingston, Gretchen. Chart of the Week: Big Drop in Birth Rate May Be Leveling off. Pew Research Center RSS. N.p., 6 Sept. 2013. Web. 20 Apr. 2014. Mott, Stephanie`. LGBT: What Does It Really Mean? HuffPost. N.p., 24 Sept. 2013. Web. 28 Mar. 2014. . NYC.gov. NYC.gov. N.p., 16 June 2011. Web. 16 Apr. 2014. Patterson, Charolette, and Jennifer Wainright. Adolescents with Same-Sex Parents: Findings from the National Longitudinal Study of Adolescent Health. American Psychological Association. N.p., 7 Nov. 2007. Web. 6 Apr. 2014. Gay Marriage ProCon.org. ProConorg Headlines. N.p., n.d. Web. 14 Apr. 2014. Rayfield, Jillian. 4 Pivotal Gay Rights Court Cases You Should Know about. The Week. N.p., 28 Jan. 2014. Web. 13 Apr. 2014. Social Security. Survivor Benefits. N.p., July 2013. Web. 20 Apr. 2014. Thompson, William C., Jr. Love Counts: The Economic Benefits of Marriage Equality for New York. Publication. New York: n.p., 2007. Print. Trandafir, Mircea. The Effect Of Same-Sex Marriage Laws On Different-Sex Marriage: Evidence From The Netherlands. Demography 51.1 (2014): 317-340. Business Source Complete. Web. 30 Apr. 2014. United States v. Windsor. Wikipedia. N.p., n.d. Web. 12 Apr. 2014. 11 Facts About Gay Marriage. Do Something. N.p., n.d. Web. 21 Apr. 2014.

Essay --

What truly defines someone as a man? There are many answers to the question. Unfortunately, society has warped the true concept of manhood and replaced it with many stereotypes that every man is expected to follow. As a result, the idea of manhood is nothing more than a collection of stereotypes. This warped concept was no different during the Jacobean era. The manly hero in many pieces of literature mostly shared the same traits, and was always revered for it. However, Shakespearean plays were an exception. This is especially true in the tragedy Macbeth, by William Shakespeare. The concept of Manhood is explored in Macbeth, but more importantly, its validity is explored and questioned. In Macbeth, Shakespeare challenges the stereotypical concepts of manhood through the use characterization and contrast between the characters throughout the play. Lady Macbeth represents all the stereotypical qualities of manhood, such as unrelenting determination, cruelty, and lack of emotions. Her interpretation of masculinity is made clear from the very first scene she appears in. When Lady Macbeth realizes that she must kill Duncan in her own home, she states, "Come, you spirits/ That tend on mortal thoughts, unsex me here" (I. iv. 43-44). Her request shows that she believes a woman is not capable of such cruel and evil acts, and that only a man is. Furthermore, she wants to be filled up from the "crown to the toe, top-full/ Of direst cruelty!" with the "access and passage to remorse", completely blocked off, implying that a man is without remorse and feelings, and full of cruelty (I. iv. 45-47). Lady Macbeth then imposes her idea of Manhood on Macbeth. When Macbeth decides not to kill Duncan, Lady Macbeth quickly challenges his manliness by c... ...ction to the murder of his family. Macduff represents what true manhood is, a man that has emotions and feelings. When Macduff receives news of the murder of his family, he immediately starts to cry and grieve. Malcolm tells Macduff to "Dispute it like man", telling Macduff to stop crying and to act like a man (IV. iii. 256). Macduff responds with, "I shall do so;/ But I must also feel it as a man:" (IV. iii. 257-259). Macduff responds that he will deal with it like man; however, he will deal with it with emotions and feelings, as well as by taking action. Macduff's statement, in contrast to Macbeth and Lady Macbeth, implies that it is okay for a man to have feelings and emotions, and that Manhood is more than just violence and action. Furthermore, unlike Macbeth, whose idea of masculinity causes serious character flaws, Macduff's idea actually helps him achieve his