Macys Integrated Marketing Plan - 6823 Words

Macy’s Integrated Marketing Campaigns 12/10/2010 MK 332 Macy’s Integrated Marketing Plan Executive Summary Macy’s Inc. is a well-established, historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image, but to modify it to appeal to a more youthful market. With our main objective in mind, we have proposed an Integrated Marketing Campaign that is geared towards our target market of young adults. By choosing alternate forms of media that appeal more to our younger target market, we can place Macy’s in these customers’ evoked set. For example, we plan to use media outlets such as social media websites, television, magazines†¦show more content†¦The main demographic of which we are targeting has often been called the â€Å"Echo Boomers†. Echo Boomers can be defined as those born between the years of 1982-1995. â€Å"Theyre called echo boomers because theyre the genetic offspring and demographic echo of their parents, the baby boomers† (Leung). That would currently make those people in the age range of 15-28. Rebecca Leung of â€Å"60 Minutes† reports on exactly who the â€Å"Echo Boomers† are. â€Å"Theyre called echo boomers because theyre the genetic offspring and demographic echo of their parents, the baby boomers† (Leung). A reason why we are targeting this age group is because they make up nearly a third of the U.S. population. There are about 80 million of them and they spend $170 billion a year of their own and their parents money. In terms of psychographics, this group of people was the first to grow up using computers. They grew up in an age of technology and for the most part have been using it all their lives. Internet marketing could prove to be extremely effective on this age group. â€Å"Echo boomers are a reflection of the sweeping changes in American life over the past 20 years. They are the first to grow up with computers at home, in a 500-channel TV universe. They are multi-taskers with cell phones, music downloads, and Instant Messaging on the Internet. They are totally plugged- in citizens of a worldwide community.† (Leung) TheseShow MoreRelatedMarketing Strategy : Mcdonald s, Sears, And Toyota937 Words   |  4 Pagesrespect, and recognition. One of the ways they achieve this is by developing and executing an innovative branding strategy with marketing tactics. McDonald’s, Macy’s, Sears, and Toyota are very common household brands. The senior executives of those companies know the value of branding and how, when used appropriately with an integrated marketing communications plan, can increase customer numbers and improve profits. Many organizations like McDonald’s and Toyota have suffered through negativeRead MoreIntro to Marketing Tesc Assignment 11428 Words   |  6 PagesTESC Introduction to Marketing Written Assignment 1 Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porter s Five Forces Model to discuss that industry s competitive forces and their relative influence. Michael E. Porter, a renowned business strategist, identified five competitive forces that influence planning strategies that businesses use. The model, called Porter’s Five Forces was later updated to include the impact that the internetRead MoreCase Study : Macy s 2701 Words   |  11 Pages NEW JERSEY CITY UNIVERSITY School of Business, Marketing Department MKTG. 231 Principles of Marketing Semoon Farag, Course section #2527 Case Study – Macy’s Monday, May 4, 2015 CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any source from which I used data, ideas or words, directly quoted or paraphrased. This work was prepared by me specificallyRead MoreProfessional Marketing Career Essay1024 Words   |  5 PagesMany diverse experiences have helped to shape my professional marketing career. These positions range from promoting Broadway shows, to marketing at the global childrens entertainment brand Pokà ©mon, and managing a girl’s brand called My Princess Academy. While my professional experiences have provided me with a strong real world foundation, I feel that in order to pursue my goal of managing a major entertainment brand, I require the knowledge and training afforded by an MBA program. I am confidentRead MoreMacys and Dillards2572 Words   |  11 Pagesand comparative statistics. Macy’s or D illard’s: Differences amongst these competitors There are several aspects you can analyze from each department store. Major pieces do set each one apart from the other. Brand names carried by Macy’s and Dillard’s from an average shoppers point of view can go completely unnoticed unless price is involved. For trend shoppers brand names can either make or break a retail store. It can easily determine if he or she will walk to Macy’s or Dillard’s because they alreadyRead MoreJcpenney vs Macys5166 Words   |  21 PagesJCPenney: Every Day Low Prices Versus Macy’s: Differentiated and Localized 11/29/12 Executive Summary The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushingRead MoreJcpenney Industry Analysis17889 Words   |  72 PagesSUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2.KOHL’S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Strategy initiative 5 Mission 6 3. Macy’s 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION 8 EXTERNAL ENVIRONMENT ANALYSIS 9 Demographic Segment 9 Age structureRead MoreWhat Is Customer Lifetime Value? Essay1833 Words   |  8 PagesDiscussion 1 †¢ What is Customer Lifetime Value? Customer Lifetime Value is a metric used in marketing that represents the total net profit a company will gain from any given customer (Rouse, 2016). A company can describe a profitable customer as â€Å"a person, household, or company whose revenues over time exceed, by an acceptable amount, the company costs of attracting, selling, and servicing that customer† (Berger Nasr, 1998). The customer’s revenue that is excess is considered to be the customerRead MoreKirkcaldie Stains5881 Words   |  24 Pagesextending the target market for a larger reach. The opportunities for Kirkcaldie Stains provide a platform for the marketing strategy to be based on. The strategy will outline the marketing objectives and the marketing mix strategies that will help the company to reach the proposed five-year goals. The marketing strategy will loosely be based around the framework that Macy’s an American department store has deployed with great results. The three main strategy objectives suggested for KirkcaldieRead MoreJcpenney Company Analysis Essay examples1263 Words   |  6 PagesRivalry among Competitors The department store market has a number of competitors all varying for the consumer’s dollar. Although each has their specific strength, all have a share of the JC Penney market. Main key competitors are Kohl’s, Sears and Macy’s. Competitors are primarily in the department stores industry. Competition is based on apparel, accessories, retail, nonstore retail, and lending sectors. Demand is driven by consumer income and demographics. The profitability of individual companies

The Yellow Wallpaper And Blanche Dubois - 1554 Words

During the nineteenth and twentieth century there was a number of changes made in America. Woman were looked at as less than back then and to a certain degree they still are today. There was a number of women that died or went insane because of the standards that they had to meet in order to be considered good women. In this research paper I will talk about the experience of the narrator of The Yellow Wallpaper and Blanche DuBois from the story A Streetcar Named Desire. It will be shown within these pages how the moral and societal standards for women were far different than they were for men, and how the standards changed over the years. Furthermore it will be shown how this effected the women of those two stories. According to the article â€Å"Rights for woman†, in the 1800 women were treated as subsequent class citizens, and they did not have many rights at all. They were not able to vote and were not encouraged to get an education, or even get a job that they enjoyed (Rights for Women, Par. 1). Women were expected to clean, cook, and find a husband. According to Juliet Levy, Marriage is an agreement that over all comes with substantial financial upbringing. (Levy, 427) As previously stated woman were worth less than men during that time, so the men were basically able to treat them however they wanted. Men were able to send their wives to insane asylums if they did not follow the rules or live up to the expectations of women of that time. According to an article on womanShow MoreRelatedSymbolism Of A Street Car Named Desire And The Yellow Wallpaper1487 Words   |  6 PagesSymbolism of One’s True Nature in A Street Car Named Desire and â€Å"The Yellow Wallpaper† What is humanity s true nature? Are people basically good, or basically evil? Over the centuries, many people have tried to find the answers to these questions, to no avail. Author Charlotte Perkins Gilman and Tennessee Williams take a definite stance on the issues throughout their work, arguing that people are basically evil hiding their truths. Many times, this theme is obviously stated in the stories, but sometimesRead MoreLooking Back Upon Civil Rights, WomenS Campaign For Suffrage1250 Words   |  5 Pagesthe movement. The 1890s marked the beginning of the Progressive Era; a period dictated by the emergence of women from all levels of society entering the public sphere and becoming self advocates. In 1892, Charlotte Perkins Gilman authored The Yellow Wallpaper, a piece that symbolically represented the era. By the 1940s women had gained the right to vote and had begun to work, much to the chagrin of men. In 1947 Tennessee Williams produced his classic play A Streetcar Named Des ire. While similar inRead MoreA Journey into Drama: An Analysis of Setting in Feminist Plays 974 Words   |  4 PagesThe treatment of women in the modern era has come quite far compared to recent history. This is shown in numerous works of art of the feminist age of fiction. In the three works: Trifles, by Susan Glaspell, â€Å"The Yellow Wallpaper†, by Charlotte Perkins Gilman, and A Streetcar Named Desire, by Tennessee Williams, the setting and the home in which the women are depicted in play a major connecting symbolic role within the feminist plays. The setting of a dilapidated or enclosed home is ever present in

Stroke Essay Example For Students

Stroke Essay Table of ContentsDefinition2General Information3TypesIschemic Stroke4Hemorrhagic Stroke5Stroke Warning Signs.6Risk FactorsTreatable Risk Factors7How a CVA is Diagnosed8Medical TreatmentEmergency and Rehabilitation.9Prevention and Prognosis10Effects of Stroke11Common Problems and Complications12Statistics13Cost Of Stroke to the United States14Final Data for 200014Key Terms15DefinitionA cerebrovascular accident more commonly known as a stroke or brain attack is the term used to describe the sudden death of brain cells in a localized area due to inadequate blood flow. In order to woke the brain needs a constant supply of oxygen and nutrients. This supply is carried to the brain by blood through the arteries. If part of the brain is deprived of blood for longer than a few seconds brain cells can die. A stroke causes loss of function, sometimes permanently, in the part of the body that is controlled by the damaged part of the brain. General InformationA stroke occurs when blood vessels in the brain burst spilling blood into the space surrounding brain cells, or when the blood supply to part of the brain is blocked thus a stroke is known as a cerebrovascular accident (cerebro refers to a part of the brain vascular refers to the blood vessels and arteries.) In the same way that a person suffering a loss of blood flow to the heart is said to be having a heart attack, a person with a loss of blood flow to the brain or sudden bleeding in the brain can be said to be having a brain attack. Blood flow to the brain tissue can be hampered in two ways, one the vessel ruptures, causing blood to leak into the brain. Hemorrhagic is the term used to describe bleeding into the brain or the spaces surrounding the brain. In the second the vessel clogs within Ischemic is the term used to describe the blockage of blood flow and loss of oxygen and nutrients for brain cells. Blood clots are the most common cause of artery blockage. The process of clotting is necessary and beneficial through out the body because it stops bleeding and allows repair of damaged areas of arteries or veins. However when blood clots develop in the wrong place within the artery they can cause devastating injury by interfering with the normal flow of blood. Clots most often form due to Atherosclerosis. In Atherosclerosis cholesterol containing fatty deposits (plaques) build up over time on the inside of the artery walls. This accumulation narrows, hardens, and roughens the inside surface of the arteries. Turbulent blood flow around deposits of plaques trigger clot development. Ischemic StrokesA Ischemic stroke occurs when a blood clot blocks an artery either in the brain itself or in the neck. These blockages stem from three conditions; the formation of a clot within a blood vessel of the brain or neck, called Thrombotic; The movement of a clot from another part of the body such as the heart to the neck or brain called embolism; or a severe narrowing of an artery in or leading to the brain, called stenosis. Thrombotic stroke occurs when a blood clot forms in one of the cerebral arteries that stays attached to the artery wall until it grows large enough to block blood flow.Cerebral Thrombus occurs most often at night, or early in the morning. In most instancies the underlying cause is Atherosclerosis. Cerebral thrombosis is often preceded by a transient ischemic attack, or TIA, sometimes called a mini-stroke. In a TIA, blood flow is temporarily interrupted, causing short lived stroke like symptoms.This kind of Ischemic stroke accounts for 60% of a stroke cases. Embolic stroke is another common form of Ischemic stroke. It can occur when a clot, or small piece of plaque formed elsewhere in the circulatory system breaks free.This free roaming clot travels through the bloodstream until it reaches vessels too small to let it pass. This kind of stroke accounts for 20% of all strokes. In most instancies the underlying case is Atrial Fibrillation. A disorder of the heart beat. The heart doesnt completely empty the blood from the chambers. This stagnant blood forms clots that break off and inter the circulation. Atrial Fibrillation is a factor in about 15% of Embolism stroke.The risk of a stroke from atrial fibrillation can be dramatically reduced with daily use of

Marketing Mix Paper Essay Sample free essay sample

Multinational companies frequently serve as criterion for excellence in relation to their concern success and first-class profitableness. Small concerns with their ain selling schemes look up to transnational corporations as their end. The little concerns are taking that one twenty-four hours they will besides be a large pudding stone with subdivisions in different states. It is a known fact that transnational companies were one time upon a clip started as a little corporation or individual proprietary concern. The people manning these corporations which are antecedently little concerns have a long narrative of history of tests and trials. One such company is Syngenta. The website syngenta. com ( 2007 ) revealed that the pesticide company started in 1753 under the name Geigy. The company in 1970 became Ciba- Geigy as a consequence of a amalgamation with Ciba. The web site reported that in 1996. the company merged with Sandoz and became Novartis. In 2000. Astra Zeneca merged with Nova rtis and became Syngenta. The web site farther reported that Syngenta is the first planetary group concentrating entirely in agriculture. The web site revealed that Syngenta comes from two Grecian words. â€Å"Syn† intending synergism or strength achieved from consolidation and â€Å"Genta† significance people in a community. conveying out the information that the company name Syngenta means â€Å"bringing people together. † ( Syngenta. com. Syngenta Company History. 15th parity. ) . It is really apparent from the series of amalgamations from 1753 that the chief grounds for the meeting is to convey together the strength of two companies. Strength which may intend forte merchandises as in the instance of Zeneca which is a biotech seeds company and Astra. a known pharmaceutical company and Novartis which is known for gross revenues expertness. ( Syngenta Company History ) . As of 2006. â€Å"Syngenta is a world-leading agriculture committed to sustainable agribusiness through advanced rese arch and engineering. The company is a leader in harvest protection. and ranks 3rd in the high-value commercial seeds market. Gross saless in 2006 were about $ 8. 1 billion. Syngenta employs about 21. 000 people in over 90 countries† . Syngenta. com. About Syngenta. 1st parity. ) . This paper aims to document the selling schemes being implemented by Syngenta and analyze really closely the healthy interplay of the 4P’s of Marketing Mix Paper 2 selling which resulted to a really successful transnational company. The Marketing Mix article ( 2007 ) by netmba. com. revealed that â€Å"These four P’s are the parametric quantities that the selling director can command. capable to the internal and external restraints of the selling environment. The end is to do determinations that center the four P’s on the clients in the mark market in order to make sensed value and bring forth a positive response† ( 1st parity. ) . One of the elements of the Marketing mix is the merchandise. The Company History of Syngenta revealed that the primary grounds for the series of amalgamation is the deficiency of suited merchandises the emerging market demands in the twenty-first century. Ciba-Geigy was non able to present advanced merchandises which they got from unifying spouses like Sandoz and Astra Zeneca. These freshly acquired merchandises are soft to the environment and really effectual against plagues and diseases which became immune already to first and 2nd coevals merchandises which were the organophosphates and organochlorines. It is a known fact among viing agricultural pesticide companies that these outdated merchandises were the merchandises being marketed by Ciba-Geigy before the amalgamation. The Marketing Mix article ( 2007 ) further revealed that under the Product. the trade name name. functionality or utilizations. safety. packaging. supports and services are the necessities to be considered. One of the new merchandises which considered the functionality is Amistar. As revealed by syngenta. com. pH ( 2007 ) under the subject Products and Services. Fungicide. Amistar is a breakthrough merchandise as it came from mushroom. a fungus besides and non chemically synthesized. Syngenta farther revealed that the merchandise is really effectual at highly low rates and hence more economical than the taking antifungal in the market. These are the qualities of the merchandise that the terminal user wants ; more effectual. economical. user- friendly and safe to environment. The packaging besides is advanced as it is effectual at low rates. the packaging is ready to hand and comes in 100 and 200 gm battalions compared to kilos and beat wadding of the nearest rival. The merchandise at present is indispensable spouse of the Mangifera indica. Citrullus vulgaris and other high value harvests that require more antifungals due to diseases and hence more gross revenues and net income for the company. Marketing Mix Paper 3 The following of import component of the Marketing Mix is monetary value. In the instance of fungicide Amistar. the scheme that Syngenta implemented is premium monetary value. This is for the ground the merchandise is besides of premium quality. Based on the interview from a high ranking selling executive of the company. they want to make an feeling among the high value harvest agriculturists that the merchandise is high priced due to its being effectual at highly low rates compared to the nearest rival which is Benomyl. a 2nd coevals antifungal. The terminal user were the 1s who discovered that the scheme of Syngenta is optical monetary value semblance scheme claimed by the high ranking selling executive. The monetary value of Amistar is US $ 129. 00 per litre and the recommended rate is 110ml/200 litres of H2O. the monetary value per membranophone therefore of ready to utilize diluted merchandise is 110ml ten US $ 0. 129 per milliliter or US $ 14. 19. The nearest rival. Benomyl is priced at US $ 60. 00 per litre. the recommended rate is 360 ml/200 litres drum. the monetary value of diluted merchandise ready to utilize is 320ml ten US $ 0. 060 per millili ter or $ 19. 20. Added to this. the terminal users claim that Amistar is rainfast or is non easy washed off by rain aside from the fact that it is highly effectual. Benomyl on the other manus is non rainfast and they have to reiterate spraying if the rain comes within the twenty-four hours of spray. This means extra cost on antifungal and labour. The scheme of Syngenta to steer the users in their meetings to advance the merchandise and discover by the terminal user themselves the existent cost involved is really effectual and this besides lead to word of oral cavity publicity or indorsement of the merchandise to other terminal users. Per the experience of Syngenta. the Marketing Executive claims that the indorsement from other terminal user is a more effectual publicity aside from the fact that the company is non passing extra financess to acquire the indorsement per Se and the transmittal of the message to other terminal users which are dominant in the market. This monetary value semblance scheme is non merely for Amistar but for all merchandises of Syngenta including the seeds. Aside from the monetary value semblance scheme. the Marketing Executive besides revealed that they offer volume price reductions to their distributers and direct histories. Normally. the volume price re duction is being offered 30 yearss before the oncoming of the season. A much larger price reduction is given Marketing Mix Paper 4 to a volume which is pre-determined already by the company based on the market size and usually stand foring 60 % of the market. The advantage of this volume price reduction is that the company is binding the fundss of the distributers to their merchandises so that there will be small fund left from the distributers for the rival merchandises. Due to the fact that their merchandises are fast traveling. the volume is sold besides really fast and so they offer extra price reductions for 7 yearss hard currency on bringing ( pod ) or purely collect footing. This manner. the hard currency roll-over or the yearss that the capital is reinvested per month by both the distribution web and the company is going shorter ensuing to a more bigger concern volume and more net income for both of them. To guarantee that the merchandises will be available in the country where it is needed. the Syngenta. com. pH ( 2007 ) revealed that they established a distribution or jobbers web in all urban countries termed as cardinal histories and specialised retail merchants in the rural countries where the farms are located. The company be sides is keeping as direct accounts the large plantations who require bulk wadding of the merchandises. The distributers were the 1s functioning the specialised retail merchants The Syngenta. com. pH maintain this distribution web and are listed under the cardinal history. specialised retail merchants and plantation histories subdivision of their web site. Furthermore. direct plantation histories were being maintained and their merchandise demands are served straight by the company non go throughing through the distributer web. This is for the ground that plantation histories require bulk wadding and particular pricing which is non available in distributers web. The 4th component of the Marketing Mix is publicity. To guarantee that the promotional messages will make the terminal users. the Marketing Executive interview revealed that they have countrywide and local wireless topographic point commercials utilizing the idioms. They besides employ a figure of specially trained Agronomists who do the meetings and farm presentation tests in terminal user farms. Video and audio recordings of merchandise benefits. user safety and environmental impact are besides being played in their audio ocular installations at the distributers store while the latter is unfastened for the husbandmans to see and absorb the message. The Marketing Executive revealed that they were Marketing Mix Paper 5 the first company to implement this audio- picture show publicity scheme which they find really effectual. The company besides prepares and distribute during meetings merchandise brochures stressing the benefits of the merchandise. how the merchandise is used and safety to environment and user. The interplay of the Marketing Mix resulted to Syngenta although a really immature company being considered as one of the leaders in the harvest protection industry and 3rd ranking company in commercial biotech seeds. As mentioned earlier. in 2006. the universe broad gross revenues amounted to US $ 8 billion using 21. 000 people in 90 states where the subdivisions are located. The company besides established the Syngenta Foundation as portion of their corporate societal duty. ( Syngenta. com. pH. corporate societal duty ) . † Its purpose had been to help the company in accomplishing its vision of ensured sustainable gr owing through a balance of economic. societal. and environmental responsibilities† . ( Syngenta Foundation. Inc. . 1st parity. ) . Field trips and preparation of selected husbandmans every bit good as scholarships for the kids of loyal husbandmans are being offered through the fund of the Foundation. This manner. the image of the company that was programmed to be perceived as an advanced. solution supplier and socially responsible is achieved. From the analysis of the interplay of the Marketing Mix or 4P’s of Marketing which are merchandise. monetary value. topographic point and distribution. the company Syngenta earnestly and professionally develop their schemes based from their strength and failings. Advanced and soft to environment pesticide merchandises is the demand of the twenty-first century as the consumers and nutrient suppliers or husbandmans became wellness witting and cognizant of the benefits from less toxic pesticides. They besides became witting of environmental wellness and the consequence of relentless chemicals. The success that the company reaped in the yesteryear and continued to be achieved in the coming old ages is a merchandise of carefully laid out selling schemes and tactics based from interplay of Marketing Mix elements which the company direction carefully implemented. Mentions Syngenta. com. ( 2007 ) . â€Å" Syngenta Company History† . About Syngenta. Retrieved December 20. 2007 from lt ; hypertext transfer protocol: //www. syngenta. com/en/about_syngenta/index. aspx gt ; Syngenta. com. pH. ( 2007 ) . â€Å"Welcome to Syngenta Philippines† . Retrieved December 20. 2007 from. lt ; hypertext transfer protocol: //www. syngenta. com. ph/ gt ; â€Å"The Marketing Mix† . ( 2007 ) . Selling. Retrieved December 20. 2007 from lt ; hypertext transfer protocol: //www. syngenta. com/en/about_syngenta/index. aspx gt ;