Macys Integrated Marketing Plan - 6823 Words

Macy’s Integrated Marketing Campaigns 12/10/2010 MK 332 Macy’s Integrated Marketing Plan Executive Summary Macy’s Inc. is a well-established, historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image, but to modify it to appeal to a more youthful market. With our main objective in mind, we have proposed an Integrated Marketing Campaign that is geared towards our target market of young adults. By choosing alternate forms of media that appeal more to our younger target market, we can place Macy’s in these customers’ evoked set. For example, we plan to use media outlets such as social media websites, television, magazines†¦show more content†¦The main demographic of which we are targeting has often been called the â€Å"Echo Boomers†. Echo Boomers can be defined as those born between the years of 1982-1995. â€Å"Theyre called echo boomers because theyre the genetic offspring and demographic echo of their parents, the baby boomers† (Leung). That would currently make those people in the age range of 15-28. Rebecca Leung of â€Å"60 Minutes† reports on exactly who the â€Å"Echo Boomers† are. â€Å"Theyre called echo boomers because theyre the genetic offspring and demographic echo of their parents, the baby boomers† (Leung). A reason why we are targeting this age group is because they make up nearly a third of the U.S. population. There are about 80 million of them and they spend $170 billion a year of their own and their parents money. In terms of psychographics, this group of people was the first to grow up using computers. They grew up in an age of technology and for the most part have been using it all their lives. Internet marketing could prove to be extremely effective on this age group. â€Å"Echo boomers are a reflection of the sweeping changes in American life over the past 20 years. They are the first to grow up with computers at home, in a 500-channel TV universe. They are multi-taskers with cell phones, music downloads, and Instant Messaging on the Internet. They are totally plugged- in citizens of a worldwide community.† (Leung) TheseShow MoreRelatedMarketing Strategy : Mcdonald s, Sears, And Toyota937 Words   |  4 Pagesrespect, and recognition. One of the ways they achieve this is by developing and executing an innovative branding strategy with marketing tactics. McDonald’s, Macy’s, Sears, and Toyota are very common household brands. The senior executives of those companies know the value of branding and how, when used appropriately with an integrated marketing communications plan, can increase customer numbers and improve profits. 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JC Penney 4 Strategy initiative 4 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2.KOHL’S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Strategy initiative 5 Mission 6 3. Macy’s 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION 8 EXTERNAL ENVIRONMENT ANALYSIS 9 Demographic Segment 9 Age structureRead MoreWhat Is Customer Lifetime Value? Essay1833 Words   |  8 PagesDiscussion 1 †¢ What is Customer Lifetime Value? Customer Lifetime Value is a metric used in marketing that represents the total net profit a company will gain from any given customer (Rouse, 2016). 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The Yellow Wallpaper And Blanche Dubois - 1554 Words

During the nineteenth and twentieth century there was a number of changes made in America. Woman were looked at as less than back then and to a certain degree they still are today. There was a number of women that died or went insane because of the standards that they had to meet in order to be considered good women. In this research paper I will talk about the experience of the narrator of The Yellow Wallpaper and Blanche DuBois from the story A Streetcar Named Desire. It will be shown within these pages how the moral and societal standards for women were far different than they were for men, and how the standards changed over the years. Furthermore it will be shown how this effected the women of those two stories. According to the article â€Å"Rights for woman†, in the 1800 women were treated as subsequent class citizens, and they did not have many rights at all. They were not able to vote and were not encouraged to get an education, or even get a job that they enjoyed (Rights for Women, Par. 1). Women were expected to clean, cook, and find a husband. According to Juliet Levy, Marriage is an agreement that over all comes with substantial financial upbringing. (Levy, 427) As previously stated woman were worth less than men during that time, so the men were basically able to treat them however they wanted. Men were able to send their wives to insane asylums if they did not follow the rules or live up to the expectations of women of that time. According to an article on womanShow MoreRelatedSymbolism Of A Street Car Named Desire And The Yellow Wallpaper1487 Words   |  6 PagesSymbolism of One’s True Nature in A Street Car Named Desire and â€Å"The Yellow Wallpaper† What is humanity s true nature? Are people basically good, or basically evil? Over the centuries, many people have tried to find the answers to these questions, to no avail. Author Charlotte Perkins Gilman and Tennessee Williams take a definite stance on the issues throughout their work, arguing that people are basically evil hiding their truths. Many times, this theme is obviously stated in the stories, but sometimesRead MoreLooking Back Upon Civil Rights, WomenS Campaign For Suffrage1250 Words   |  5 Pagesthe movement. The 1890s marked the beginning of the Progressive Era; a period dictated by the emergence of women from all levels of society entering the public sphere and becoming self advocates. In 1892, Charlotte Perkins Gilman authored The Yellow Wallpaper, a piece that symbolically represented the era. By the 1940s women had gained the right to vote and had begun to work, much to the chagrin of men. In 1947 Tennessee Williams produced his classic play A Streetcar Named Des ire. While similar inRead MoreA Journey into Drama: An Analysis of Setting in Feminist Plays 974 Words   |  4 PagesThe treatment of women in the modern era has come quite far compared to recent history. This is shown in numerous works of art of the feminist age of fiction. In the three works: Trifles, by Susan Glaspell, â€Å"The Yellow Wallpaper†, by Charlotte Perkins Gilman, and A Streetcar Named Desire, by Tennessee Williams, the setting and the home in which the women are depicted in play a major connecting symbolic role within the feminist plays. The setting of a dilapidated or enclosed home is ever present in

Stroke Essay Example For Students

Stroke Essay Table of ContentsDefinition2General Information3TypesIschemic Stroke4Hemorrhagic Stroke5Stroke Warning Signs.6Risk FactorsTreatable Risk Factors7How a CVA is Diagnosed8Medical TreatmentEmergency and Rehabilitation.9Prevention and Prognosis10Effects of Stroke11Common Problems and Complications12Statistics13Cost Of Stroke to the United States14Final Data for 200014Key Terms15DefinitionA cerebrovascular accident more commonly known as a stroke or brain attack is the term used to describe the sudden death of brain cells in a localized area due to inadequate blood flow. In order to woke the brain needs a constant supply of oxygen and nutrients. This supply is carried to the brain by blood through the arteries. If part of the brain is deprived of blood for longer than a few seconds brain cells can die. A stroke causes loss of function, sometimes permanently, in the part of the body that is controlled by the damaged part of the brain. General InformationA stroke occurs when blood vessels in the brain burst spilling blood into the space surrounding brain cells, or when the blood supply to part of the brain is blocked thus a stroke is known as a cerebrovascular accident (cerebro refers to a part of the brain vascular refers to the blood vessels and arteries.) In the same way that a person suffering a loss of blood flow to the heart is said to be having a heart attack, a person with a loss of blood flow to the brain or sudden bleeding in the brain can be said to be having a brain attack. Blood flow to the brain tissue can be hampered in two ways, one the vessel ruptures, causing blood to leak into the brain. Hemorrhagic is the term used to describe bleeding into the brain or the spaces surrounding the brain. In the second the vessel clogs within Ischemic is the term used to describe the blockage of blood flow and loss of oxygen and nutrients for brain cells. Blood clots are the most common cause of artery blockage. The process of clotting is necessary and beneficial through out the body because it stops bleeding and allows repair of damaged areas of arteries or veins. However when blood clots develop in the wrong place within the artery they can cause devastating injury by interfering with the normal flow of blood. Clots most often form due to Atherosclerosis. In Atherosclerosis cholesterol containing fatty deposits (plaques) build up over time on the inside of the artery walls. This accumulation narrows, hardens, and roughens the inside surface of the arteries. Turbulent blood flow around deposits of plaques trigger clot development. Ischemic StrokesA Ischemic stroke occurs when a blood clot blocks an artery either in the brain itself or in the neck. These blockages stem from three conditions; the formation of a clot within a blood vessel of the brain or neck, called Thrombotic; The movement of a clot from another part of the body such as the heart to the neck or brain called embolism; or a severe narrowing of an artery in or leading to the brain, called stenosis. Thrombotic stroke occurs when a blood clot forms in one of the cerebral arteries that stays attached to the artery wall until it grows large enough to block blood flow.Cerebral Thrombus occurs most often at night, or early in the morning. In most instancies the underlying cause is Atherosclerosis. Cerebral thrombosis is often preceded by a transient ischemic attack, or TIA, sometimes called a mini-stroke. In a TIA, blood flow is temporarily interrupted, causing short lived stroke like symptoms.This kind of Ischemic stroke accounts for 60% of a stroke cases. Embolic stroke is another common form of Ischemic stroke. It can occur when a clot, or small piece of plaque formed elsewhere in the circulatory system breaks free.This free roaming clot travels through the bloodstream until it reaches vessels too small to let it pass. This kind of stroke accounts for 20% of all strokes. In most instancies the underlying case is Atrial Fibrillation. A disorder of the heart beat. The heart doesnt completely empty the blood from the chambers. This stagnant blood forms clots that break off and inter the circulation. Atrial Fibrillation is a factor in about 15% of Embolism stroke.The risk of a stroke from atrial fibrillation can be dramatically reduced with daily use of

Marketing Mix Paper Essay Sample free essay sample

Multinational companies frequently serve as criterion for excellence in relation to their concern success and first-class profitableness. Small concerns with their ain selling schemes look up to transnational corporations as their end. The little concerns are taking that one twenty-four hours they will besides be a large pudding stone with subdivisions in different states. It is a known fact that transnational companies were one time upon a clip started as a little corporation or individual proprietary concern. The people manning these corporations which are antecedently little concerns have a long narrative of history of tests and trials. One such company is Syngenta. The website syngenta. com ( 2007 ) revealed that the pesticide company started in 1753 under the name Geigy. The company in 1970 became Ciba- Geigy as a consequence of a amalgamation with Ciba. The web site reported that in 1996. the company merged with Sandoz and became Novartis. In 2000. Astra Zeneca merged with Nova rtis and became Syngenta. The web site farther reported that Syngenta is the first planetary group concentrating entirely in agriculture. The web site revealed that Syngenta comes from two Grecian words. â€Å"Syn† intending synergism or strength achieved from consolidation and â€Å"Genta† significance people in a community. conveying out the information that the company name Syngenta means â€Å"bringing people together. † ( Syngenta. com. Syngenta Company History. 15th parity. ) . It is really apparent from the series of amalgamations from 1753 that the chief grounds for the meeting is to convey together the strength of two companies. Strength which may intend forte merchandises as in the instance of Zeneca which is a biotech seeds company and Astra. a known pharmaceutical company and Novartis which is known for gross revenues expertness. ( Syngenta Company History ) . As of 2006. â€Å"Syngenta is a world-leading agriculture committed to sustainable agribusiness through advanced rese arch and engineering. The company is a leader in harvest protection. and ranks 3rd in the high-value commercial seeds market. Gross saless in 2006 were about $ 8. 1 billion. Syngenta employs about 21. 000 people in over 90 countries† . Syngenta. com. About Syngenta. 1st parity. ) . This paper aims to document the selling schemes being implemented by Syngenta and analyze really closely the healthy interplay of the 4P’s of Marketing Mix Paper 2 selling which resulted to a really successful transnational company. The Marketing Mix article ( 2007 ) by netmba. com. revealed that â€Å"These four P’s are the parametric quantities that the selling director can command. capable to the internal and external restraints of the selling environment. The end is to do determinations that center the four P’s on the clients in the mark market in order to make sensed value and bring forth a positive response† ( 1st parity. ) . One of the elements of the Marketing mix is the merchandise. The Company History of Syngenta revealed that the primary grounds for the series of amalgamation is the deficiency of suited merchandises the emerging market demands in the twenty-first century. Ciba-Geigy was non able to present advanced merchandises which they got from unifying spouses like Sandoz and Astra Zeneca. These freshly acquired merchandises are soft to the environment and really effectual against plagues and diseases which became immune already to first and 2nd coevals merchandises which were the organophosphates and organochlorines. It is a known fact among viing agricultural pesticide companies that these outdated merchandises were the merchandises being marketed by Ciba-Geigy before the amalgamation. The Marketing Mix article ( 2007 ) further revealed that under the Product. the trade name name. functionality or utilizations. safety. packaging. supports and services are the necessities to be considered. One of the new merchandises which considered the functionality is Amistar. As revealed by syngenta. com. pH ( 2007 ) under the subject Products and Services. Fungicide. Amistar is a breakthrough merchandise as it came from mushroom. a fungus besides and non chemically synthesized. Syngenta farther revealed that the merchandise is really effectual at highly low rates and hence more economical than the taking antifungal in the market. These are the qualities of the merchandise that the terminal user wants ; more effectual. economical. user- friendly and safe to environment. The packaging besides is advanced as it is effectual at low rates. the packaging is ready to hand and comes in 100 and 200 gm battalions compared to kilos and beat wadding of the nearest rival. The merchandise at present is indispensable spouse of the Mangifera indica. Citrullus vulgaris and other high value harvests that require more antifungals due to diseases and hence more gross revenues and net income for the company. Marketing Mix Paper 3 The following of import component of the Marketing Mix is monetary value. In the instance of fungicide Amistar. the scheme that Syngenta implemented is premium monetary value. This is for the ground the merchandise is besides of premium quality. Based on the interview from a high ranking selling executive of the company. they want to make an feeling among the high value harvest agriculturists that the merchandise is high priced due to its being effectual at highly low rates compared to the nearest rival which is Benomyl. a 2nd coevals antifungal. The terminal user were the 1s who discovered that the scheme of Syngenta is optical monetary value semblance scheme claimed by the high ranking selling executive. The monetary value of Amistar is US $ 129. 00 per litre and the recommended rate is 110ml/200 litres of H2O. the monetary value per membranophone therefore of ready to utilize diluted merchandise is 110ml ten US $ 0. 129 per milliliter or US $ 14. 19. The nearest rival. Benomyl is priced at US $ 60. 00 per litre. the recommended rate is 360 ml/200 litres drum. the monetary value of diluted merchandise ready to utilize is 320ml ten US $ 0. 060 per millili ter or $ 19. 20. Added to this. the terminal users claim that Amistar is rainfast or is non easy washed off by rain aside from the fact that it is highly effectual. Benomyl on the other manus is non rainfast and they have to reiterate spraying if the rain comes within the twenty-four hours of spray. This means extra cost on antifungal and labour. The scheme of Syngenta to steer the users in their meetings to advance the merchandise and discover by the terminal user themselves the existent cost involved is really effectual and this besides lead to word of oral cavity publicity or indorsement of the merchandise to other terminal users. Per the experience of Syngenta. the Marketing Executive claims that the indorsement from other terminal user is a more effectual publicity aside from the fact that the company is non passing extra financess to acquire the indorsement per Se and the transmittal of the message to other terminal users which are dominant in the market. This monetary value semblance scheme is non merely for Amistar but for all merchandises of Syngenta including the seeds. Aside from the monetary value semblance scheme. the Marketing Executive besides revealed that they offer volume price reductions to their distributers and direct histories. Normally. the volume price re duction is being offered 30 yearss before the oncoming of the season. A much larger price reduction is given Marketing Mix Paper 4 to a volume which is pre-determined already by the company based on the market size and usually stand foring 60 % of the market. The advantage of this volume price reduction is that the company is binding the fundss of the distributers to their merchandises so that there will be small fund left from the distributers for the rival merchandises. Due to the fact that their merchandises are fast traveling. the volume is sold besides really fast and so they offer extra price reductions for 7 yearss hard currency on bringing ( pod ) or purely collect footing. This manner. the hard currency roll-over or the yearss that the capital is reinvested per month by both the distribution web and the company is going shorter ensuing to a more bigger concern volume and more net income for both of them. To guarantee that the merchandises will be available in the country where it is needed. the Syngenta. com. pH ( 2007 ) revealed that they established a distribution or jobbers web in all urban countries termed as cardinal histories and specialised retail merchants in the rural countries where the farms are located. The company be sides is keeping as direct accounts the large plantations who require bulk wadding of the merchandises. The distributers were the 1s functioning the specialised retail merchants The Syngenta. com. pH maintain this distribution web and are listed under the cardinal history. specialised retail merchants and plantation histories subdivision of their web site. Furthermore. direct plantation histories were being maintained and their merchandise demands are served straight by the company non go throughing through the distributer web. This is for the ground that plantation histories require bulk wadding and particular pricing which is non available in distributers web. The 4th component of the Marketing Mix is publicity. To guarantee that the promotional messages will make the terminal users. the Marketing Executive interview revealed that they have countrywide and local wireless topographic point commercials utilizing the idioms. They besides employ a figure of specially trained Agronomists who do the meetings and farm presentation tests in terminal user farms. Video and audio recordings of merchandise benefits. user safety and environmental impact are besides being played in their audio ocular installations at the distributers store while the latter is unfastened for the husbandmans to see and absorb the message. The Marketing Executive revealed that they were Marketing Mix Paper 5 the first company to implement this audio- picture show publicity scheme which they find really effectual. The company besides prepares and distribute during meetings merchandise brochures stressing the benefits of the merchandise. how the merchandise is used and safety to environment and user. The interplay of the Marketing Mix resulted to Syngenta although a really immature company being considered as one of the leaders in the harvest protection industry and 3rd ranking company in commercial biotech seeds. As mentioned earlier. in 2006. the universe broad gross revenues amounted to US $ 8 billion using 21. 000 people in 90 states where the subdivisions are located. The company besides established the Syngenta Foundation as portion of their corporate societal duty. ( Syngenta. com. pH. corporate societal duty ) . † Its purpose had been to help the company in accomplishing its vision of ensured sustainable gr owing through a balance of economic. societal. and environmental responsibilities† . ( Syngenta Foundation. Inc. . 1st parity. ) . Field trips and preparation of selected husbandmans every bit good as scholarships for the kids of loyal husbandmans are being offered through the fund of the Foundation. This manner. the image of the company that was programmed to be perceived as an advanced. solution supplier and socially responsible is achieved. From the analysis of the interplay of the Marketing Mix or 4P’s of Marketing which are merchandise. monetary value. topographic point and distribution. the company Syngenta earnestly and professionally develop their schemes based from their strength and failings. Advanced and soft to environment pesticide merchandises is the demand of the twenty-first century as the consumers and nutrient suppliers or husbandmans became wellness witting and cognizant of the benefits from less toxic pesticides. They besides became witting of environmental wellness and the consequence of relentless chemicals. The success that the company reaped in the yesteryear and continued to be achieved in the coming old ages is a merchandise of carefully laid out selling schemes and tactics based from interplay of Marketing Mix elements which the company direction carefully implemented. Mentions Syngenta. com. ( 2007 ) . â€Å" Syngenta Company History† . About Syngenta. Retrieved December 20. 2007 from lt ; hypertext transfer protocol: //www. syngenta. com/en/about_syngenta/index. aspx gt ; Syngenta. com. pH. ( 2007 ) . â€Å"Welcome to Syngenta Philippines† . Retrieved December 20. 2007 from. lt ; hypertext transfer protocol: //www. syngenta. com. ph/ gt ; â€Å"The Marketing Mix† . ( 2007 ) . Selling. Retrieved December 20. 2007 from lt ; hypertext transfer protocol: //www. syngenta. com/en/about_syngenta/index. aspx gt ;

An evaluation of how brand loyalty, corporate image and repeat purchase relates with each other free essay sample

Evaluate at least two different types of market research techniques. Guidelines: (Approx. 200 words) Recommended Interim deadline: 30th October 2013 In your answer, you could include the following:- †¢A description (or a definition from a reputable source) of market research †¢Identification of the role and importance of market research †¢Evaluation of quantitative research technique(s) †¢ Evaluation of qualitative research technique(s) In answering this question, you will have covered the following assessment criterion: ïÆ' ¼2.1 Evaluate different types of market research techniques Q2.2 Explain how secondary sources of data can be used to achieve marketing research objectives in the marketing contexts stated below: 1)A London based business-to-consumer College which intends to expand their operations within the Greater London area (covering M25) 2)A Chinese Business-to-business manufacturing organisation which plans to enter the UK market. Guidelines: (Approx. 150 words) Recommended Interim deadline: 4th November 2013 Your answer should: †¢Define or describe secondary data †¢Describe the two marketing contexts †¢Identify sources of secondary data for these two marketing contexts †¢Use sources of secondary data in these two marketing contexts. We will write a custom essay sample on An evaluation of how brand loyalty, corporate image and repeat purchase relates with each other or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In answering this question, you will have covered the following assessment criterion: ïÆ' ¼2.2 Use sources of secondary data to achieve marketing research objectives Q2.3 Assess the validity and reliability of market research findings. Guidelines (Approx. 200 words) Recommended Interim deadline: 8th November 2013 Your answer should, amongst other things include :- †¢An assessment of the limitations of market research findings †¢An assessment of what could make market research findings valid †¢An assessment  of what could make market research findings reliable In answering this question, you will have covered the following assessment criterion: ïÆ' ¼2.3 Assess the validity and reliability of market research findings

Expansionism essays

Expansionism essays The late 19th century through the early 20th century was a time marked by expansion. But it did not begin at that time. Expansion on the American continent occurred many years before and the late 19th/early 20th century is only a continuation of previous expansionism. There were similar motives; however, altered to deal with specific situations dealing with foreign nations. Obtaining land was done similarly, depending on what obstacles were to be dealt with. Despite the United States desire for expansion, there were limits with the western frontier and so contained their continued spread for a time. But once a way to go past these limits was found, they were able to continue from where they left off. The main motive for expansion in the 19th century was the idea of Manifest Destiny. The Americans were supposedly destined by God to expand from ocean to ocean. But soon after this idea was set in place of American citizens minds, President James Polk announced to Congress that the Monroe Doctrine should be enforced allowing the US to forcefully expand westward. The Monroe Doctrine and its Roosevelt Corollary was a continuation of the idea of Manifest Destiny, altered to allow the US to deal with foreign powers standing in their way. However, from the Monroe Doctrine, also came additions to the policy to go for a more forceful approach towards expansion. Roosevelts Big Stick Policy called for amore powerful way to confronting foreign nations. This policy lead to wars dealing with lands in the Western Hemisphere, including the Caribbean. Spanish misrule in Cuba led the US to intervene and push Spanish influence out of the West in the Spanish-American War, which was backed by the Monroe Doctrine. Roosevelt stated that in the Western Hemisphere...the Monroe Doctrine may force the United States...to the exercise of an international police power. (Doc F) This forceful approach had also been disp...

The Yom Kippur War Essay Example | Topics and Well Written Essays - 1750 words

The Yom Kippur War - Essay Example The decision of Israel was to be handed over by the U.S, government to the Arab states. The U.S. was informed about the decision but not to hand it over to the Arabs. There was no evidence of receipt neither Egypt nor Syria, who in fact never received the offer. It was kept closely guarded within the government of Israel, which was withdrawn in October 1967. Like anyone who lost a property, Egypt and Syria craved to regain the land they lost during the Six-Day War. Nevertheless, a summit issued the â€Å"three no’s† resolving there will be â€Å"NO peace, NO recognition and NO negotiation with Israel.† This is the Khartoum Arab Summit. (2) Convincing allies and non-allies to join you in war is not an easy thing to do not to mention the consequences these entail. The Iraqis turned down the idea of joining the preliminary attack. Syria had a tensed relationship with Iraq, so getting Iraq’s aid was unsuccessful. Lebanon was not expected to join the war since they share a border with Israel, not to mention the small army they had. (3) But nevertheless, Sadat did not lose hopes in getting aid from other countries. A few months before the war, Sadat was engaged in a tactful, diplomatic, and suave offensive to try to win support for war. He claimed the support of more than a hundred states. These countries were mostly of the Arab League, Non-Aligned Movement, and Organization of African Unity. He also got the support of Europe and for the first time, Britain and France sided with the Arabs against Israel on the UN Security Council. II. Pre-Event Actions The suave offensive of Sadat, which won the aid of other countries, materialized. Long before the war broke out, the Iraqis transferred a squadron of hunter jets to Egypt. A division of 18,000 men and hundreds of tanks were deployed in the central Golan. Their MiGs began operating on the third day of the war. (4) Kuwait and Saudi Arabia committed their men to battle aside from serving as financial underwriters. A brigade from Saudi of approximately 3000 troops was sent off to Syria where it engaged in fighting to Damascus. Libya sent Egypt a number of Mirage fighters and from 1971-1973, President Muammar Qadaffi gave Cairo more than $1 billion to support their thirst for regaining Egypt and for payment to the weapons delivered by the Soviets. (5) Support came so overwhelmingly. North African countries responded to the thirst of Egypt. Soviet commanded an aid for the frontline states. An armored brigade and 150 tanks were sent by Algeria together with three aircraft squadrons of bombers and fighters. Almost 2000 Tunisian soldiers were deployed along the Nile Delta, 3500 troops from Sudan in southern Egypt and 3 brigades to the front lines from Morocco including 2500 men to Syria. III. The Event On the holiest day in the Jewish calendar, October 6, 1973, Egypt and Syria opened a coordinated surprise attack against Israel, which was named "The Yom Kippur War." The warships at par with those of NATO's in Europe were mobilized on the borders of Israel. Israel with approximately 180 tanks surprisingly faced an onslaught of 1400 tanks from Syria and their almost 500 defenders were attacked by 80,000 Egyptians. (6) The Israeli Intelligence, known as one of the most aggressive and successful intelligence networks in history seemed to fail this time. The Arabs had more time in planning the war against Israel. They incorporated a fine use of deception and disinformation to disguise their furiously deadly intent. On the other hand, Israel had been

Organization Theory & Design Essay Example | Topics and Well Written Essays - 1500 words

Organization Theory & Design - Essay Example The company has been able to sell its product on a worldwide basis, because the products are easy to use, and do the job that they are touted for, but the company's culture also spells professionalism. No company in the world that has accomplished as much as Dell has could do so in a 'fly by night' manner. This success speaks volumes for the company's leadership. The leadership, from top to bottom, is composed primarily of individuals much like Mike (and in this case not the one who can dunk a basketball). Observing these individuals through the company's website is a lot like looking at men, and a couple of women, who dress and portray the image of professionalism. Each, with few exceptions, is wearing a suit and tie, or similar fashions for the women, and conservative white shirts. Whether this perception is reality, or whether the leaders of the organization are truly as professional as they seem and if that professionalism carries over to the rest of the employees is a question that can, and cannot be answered by observing the company's website. The question can be answered if the professionalism of the website itself is an example of how the company is conducted and managed. This particular website is easy to navigate, has very few grammatical or spelling errors that would seem to imply an "I don't care' attitude, and with the website's professional look the impression that is created is one that Dell cares enough about how it is perceived that even such items as the website shows care and diligence. On the other hand, the website is only a picture of a certain segment of the organization itself, and even though it is a relatively clear and unambiguous picture, it could portray only what the company wishes to portray. That seems to be the less than likely scenario, although one that needs to at least be considered. Another telling factor in being able to discern a professional environment at Dell, is the massive amount of growth mentioned earlier in the paper. There is very little likelihood of one man creating a small company in 1983 and within less than 25 years watching that company grow to $50 billion in sales every year.There is very little likelihood of that happening unless, of course, there was a fair amount of professionalism found within the company. That type of environment feeds upon itself, with most individuals emulating those cohorts that they come in constant contact with. As new employees enter the scene, they tend to emulate what they see, adhere to the standards already set, and follow the guidelines (written or unwritten) that they perceive. Therefore; professionalism begats more professionalism, which begats more professionalism, and so on and so on. The environment then becomes a self-fulfilling proponent of success (at least in Dell's case). Much of this professional attitude must start from the top and filter down, which says a lot concerning Michael Dell and his executive staff. The executive staff and the leaders at Dell have control of the company and seem to realize what a responsibility that control is. By participating with other standards organizations as

Professional developement plan nursing career 5 yrs from now Essay

Professional developement plan nursing career 5 yrs from now - Essay Example I am also a person who likes to be hands on. I don’t like paperwork or deskwork because I get bored easily. I prefer to be very active and to have regular direct contact with the patients. This is why I have studied nursing, to have a challenging and very busy job. I would not be happy working in administration or a supervisor role which took me away from the patients and put me in front of a computer. I worked in a free standing surgical centre for the last ten years. I think this might be a barrier to my long term goals in terms of job opportunities because I have been out of hospital nursing. I am doing the BSN and will do a Masters to try to overcome this barrier but I am worried that being out of hospital nursing for ten years might create problems for me in the future as my main career aim is to work as a nurse practitioner in a clinic. I hope that my Masters will help me achieve this. The role of a baccalaureate prepared nurse is as a giver of care both directly and indirectly. The nurse therefore becomes a patient advocate and educator. This style of nursing allows me to develop my holistic philosophy. As a baccalaureate nurse I will also have the skills to coordinate and manage care. I will therefore have the ability to delegate to others and assess their work. I hope this will compensate for my lack of a formal education in management. I will work as part of a team and my preparation means that I can enter the work place at a supervisory level. I am also committed to lifelong learning which is why I intend to take a Masters qualification. A baccalaureate nurse will also have basic computer skills and the ability to apply patient care technologies such as monitors, data gathering devices and other technical equipment. Computers are very important in the future of nursing because they improve efficiency and reduce costs. This is the part of the course which I will struggle with the most as I have limited computer knowledge and

Same Sex Marriage Essay

Same Sex Marriage Essay Throughout American history, social rights have changed drastically. During its birth, the United States accepted slavery to be just and reasonable. As the nation grew, some people’s philosophy changed, and thus the Civil War began. The country was deeply divided, but regardless, the North and South stood up and fought for what they believed in. After much struggle, slaves were allowed freedom and eventually given the same rights as other Americans. In the 1920’s, women suffrage grew as a social movement. Women who were protesting for their rights were beaten, arrested, and kept in prison for wanting to vote and have the same opportunity as men. They were extremely passionate, however, to be given the same rights. We now face another social right movement. Michael Bloomberg, the mayor of New York, stated, â€Å"Throughout our history, each and every generation has expanded upon the freedoms won by their parents and grandparents. Each and every generation has removed so me of the barriers to full participation in the American dream. And the next great barrier standing before our generation is the prohibition on marriage for same-sex couples (Huffpost).† The gay community relentlessly and courageously fight for equal rights. Gay couples don’t have the same opportunities of getting married or even being recognized by the state in a civil union. The United States has always prided itself on its freedom from prejudice and inequality, and same sex couples have suffered from injustice too long, and their right to marry must be recognized. Gay marriage rights has undergone a long, struggling history. In the United States during the 1970’s, Jack Baker and James McConnell applied for a marriage license in the state of Minnesota. The state didn’t allow them to continue with the marriage, though. In response, Baker and McConnell filed a suit for state court, which ended up being pushed up to the Supreme Court. Baker and McConnell won their case, and they were allowed to marry each other. A few decades later, however, President Bill Clinton signed the Defense of Marriage Act (DOMA). This gave other states the choice to refuse to recognize same-sex marriages. On December 3, 1996, Baehr v. Miike was the first trial to challenge the freedom of marriage for same-sex couples since DOMA. The trial was ruled unconstitutional, and the state had no legitimate reason for depriving the right to marriage for homosexuals (History of Marriage). The set-backs kept coming. In the early 2000’s, Alaska, Hawaii, Nebraska, Missouri, Louisiana, Ohio, Michigan, Montana, Texas, Kansas and Oklahoma voted to prohibit same-sex marriage, civil unions and domestic partnerships. In 2004, President George W. Bush stated that he supported a constitutional amendment banning same-sex marriage. This year, 2014, the judges in Texas and Ohio have ordered their state to reconsider each states ban on same sex marriage because the ruling has no reason why they should not be able to marry. While there has been struggles, other states moved towards recognizing gay marriage. Vermont, Massachusetts and Connecticut recognized civil unions and domestic partnerships during the early 2000’s. The same year that Bush stated his opinions, Massachusetts became the first state to legalize gay marriage in the United States. Today, approximately seventeen states and twenty-one countries and providences throughout the world have either legalized same -sex marriage or recognized it (BostonGlobe). Those who support gay marriage argue that gay couples should be able to get married and celebrate their love like every other traditional couple does. They state that same sex marriage does not weaken the meaning of marriage like others believe. Love is love. Anyone, regardless of who they love, should be able to not only celebrate their love, but also live a life the way traditional couples do with all the benefits. These benefits include tax reductions on estates, adoption, employee, social security, and survivor benefits (Gay Marriage). Gay couples cannot reproduce offspring, so they typically turn to adoption when they want a family. This could take care of the several children in the foster care system and give needy children a warm and loving home. Not only would legalizing gay marriage benefit the couple, but also the state in which the couple lives. The increased revenue that comes in from marriage licenses and higher income taxes would be a big financial gain for states. Estimations found that New York City would bring in $142 million to the economy of New York City through the legal and financial recognition of gay marriage (Love Counts, Thompson). The lack of financial recognition of gay marriage is causing complications for these individuals. While some people may think of Social Security as just a retirement program, but it can make a huge difference in other ways. One of the struggles that gay and lesbian couples are facing is receiving benefits after their significant other has died. Social Security doesn’t give benefits or money to the survivor of a gay or lesbian couple because most states don’t recognize them as being married. Or even worse, if a gay or lesbian couple adopts a child and they both pass away, the child usually does not get any help from Social Security because his or her parent’s marriage was not recognized by the state or the federal government (Survivor Benefits). Being denied financial help right after a significant other has passed must be extremely difficult for anyone. The side supporting same-sex marriage concludes that legalizing gay marriage will not damage marriage and life for the worst, but for the better. According to the opposing side, marriage should reside between a man and a woman. Anything else weakens the meaning of marriage. They argue that by legalizing gay marriage, it will pave the way for legalizing polygamy, incest, bestiality, and lead to a weaker marriage and a weaker family. Marriage is already threatened with high divorce rates, and allowing gay marriage would give some people the ability to have bestiality come into play and marry other objects. This was seen in Sweden in 1987. Sweden began offering gay couples the same benefits as heterosexual couples, and it weakened the meaning of marriage as both divorce rates and marriage rates increased. Studies in Sweden, Denmark and Norway showed that each countries birth rates increased by five percent, and the number of single parents rose twenty-five percent when gay marriage was legalized (Trandafir 317-340). The opposing side also argues with Bible verses such as Leviticus that says, â€Å"If a man lies with a man as one lies with a woman, both of them have done what is detestable. They must be put to death; their blood will be on their own hands (New International Version, Leviticus 20:13).† The opposition also makes the argument that it is not right that they have to pay taxes for something that goes against their beliefs. In 2009, the Congressional Budget Office estimated what the cost would be if government expanded the marriage definition to include homosexual couples in the Constitution. The total cost would be about 300 million more dollars between 2010 and 2019 (Gay Marriage). Another argument is the children that gay couples raise will not be raised in an optimum environment due to the lack of nurture the other gender spouse brings to their child’s life (Gay Marriage). However, Charlotte Patterson and Jennifer Wainright completed a scholarly study about the effects on children who have homosexual parents during 2007. The study found that the children of gay couples do just as well in school and in other activities as children with heterosexual parents (Adolescence). Most children that are raised with homosexual parents are mentally, physical and emotionally stable (American Psychological Association). In its final argument, the opposition says that marriage is a privilege, not a right. People declare that marriage was created to allow society to support traditional couples in reproduction. Meaning, if we allow gay couples to get married, they cannot have children, so they would not be able to populate (Gay Marriage). Generally speaking, there have been several U.S. Supreme Court cases dealing with same sex marriage. The most recent case was United States v. Windsor. Edith Windsor brought evidence to fight for the right to benefits for same sex couples across the nation. In 2007, Windsor and her spouse, who lived in New York, fled to Canada in order to get married. In 2009, her spouse Thea Spyer passed away leaving everything she owned to Windsor. Under the law in the United States, widows do not have to pay tax on anything given or inherited from their dead spouse. When Windsor tried to exempt herself from paying taxes, they would not allow it because she was not married to a man. The Section 3 of DOMA specifically stated that marriage is between a man and a woman. The Internal Revenue Service (IRS) denied her claim. They then expected her to pay a gigantic amount of money in inheritance taxes. In the Supreme Court, the justices ruled in a 5-4 vote in Windsor’s favor. According to the Due Process Clause of the Fifth Amendment, DOMA Section 3’s definition of marriage between a man and a woman was unconstitutional. This case practically re-arranged the meaning of marriage within the DOMA act. With Windsor winning her case, this changed the meaning of marriage in DOMA forever (Wikipedia, United States v. Windsor). There are several smaller cases of their own kind happening as well. In Ohio during 2013, Judge Timothy Black revoked part of the state’s recognition of same sex marriage in other states. He commented, â€Å"Once you get married lawfully in one state, another state cannot summarily take your marriage away, because the right to remain married is properly recognized as a fundamental liberty interest protected by the Due Process Clause [of the Constitution].† In Michigan, District Judge Bernard Friedman will hear arguments in a lesbian couples challenge to the state’s ban on adoption by gay couples. Their lawsuit also protests the state’s ban on same sex marriage. Hopefully, theses recent and smaller cases do not need to go up into the higher courts, and each case can get accomplished within their own state. It’s quicker and easier for everyone (The Week, 4 Pivotal). For anyone who is going through a frustrating time such as defending their marriage or love, they need a support group or community that they can always rely on. This is where the Lesbian, Gay, Bisexual, and Transgender (LGBT) community comes into the scene. The LGBT community is comprised of people who are either gay, bi-sexual, transgender, questioning, or supporters who want to see marriage equality in the near future. The LGBT community also claims to have another meaning to their name, â€Å"Love, Grace, Beauty, and Truth.† The idea is that everyone can fit in a certain box or category titled love, grace, beauty or truth, but most gays tend to not pertain to a certain â€Å"box† because they are different from the average straight person (Mott). Love stands for lesbian and it is an emotion that fills the human heart with joy and lust for something or someone. It is not just pertained towards a man and a woman; love can happen between two women. Grace uses the analo gy, â€Å"you starve while I feast and please be controlled, polite and pleasant about it (Mott).† Gay people are asked to demonstrate controlled behavior in public while others can feast in each other’s love. Beauty stands for bisexuality. Being bi-sexual means that you are attracted to both males and females. Being bi-sexual is beautiful because they do not care what the gender is, they fall in love with the person regardless of their gender. Last but not least, truth stands for transgender. Transgender people stop pretending what gender society wants them to be. They become whatever gender they want to be. Most people like to think of this as a sex change, but many people in the transgender community say, â€Å"I did not transition. I transitioned the way I present myself to you, and I transitioned your understanding of who I am, but I am the same woman I have always been. What I did, was begin telling you the truth about me. And in the process, I bloomed like a fl ower finally allowed to live in the light (Mott).† LGBT members do not just deal with matters of sexual orientation, they also help with suicide hot lines and prevention websites for such trauma. The LGBT community petitions by either creating or signing an actual petition, writing to their state representative, boycotting certain establishments, or picketing out front of the desired establishment or court case (LGBT, Wikipedia). To continue this boycotting and standing up for what they believe in, I believe that a single organization or a community shouldn’t be funded by an outside source. If a person or organization truly believes in what they are fighting for, they will either spend the money from their own pockets or get a group of people together in order to fundraise the costs needed. In the light of this topic’s controversy, it is easy to see that it is complicated due to biblical, logical, and emotional morale. It is also easy to get lost within one’s own argument without realizing it. Throughout writing this paper, I have grown to understand and respect the opposing side’s choices better, while expanding my knowledge on this topic I truly care about. If we as a nation could join together and legalize same sex marriage for equality, it would settle one of the many controversial issues of our time. We could then move forward and focus on something else that is even more controversial like fixing our primary and secondary education system. In fact, recent polls state that about 70 percent of voters under the age of 30 support the legalization of same-sex marriage. It is only a matter of time until everyone will be able to get married. Imagine if everyone just switched. Meaning that if straight people turned gay and gay people turned straight. The newly gay people would feel the struggle and resistance of not being able to marry or get benefits, while the newly straight people would understand first-hand what the newly gay people are going through and help fight for them. This division that same-sex marriage is creating between states clouds the fundamental issue we face taking away natural-born rights that each American deserves. Works Cited An Overview of Federal Rights and Protections Granted to Married Couples. Human Rights Campaign. N.p., n.d. Web. 4 Apr. 2014. Answers to Your Questions About Same-Sex Marriage. Http://www.apa.org. N.p., n.d. Web. 16 Apr. 2014. History and Timeline of the Freedom to Marry in the United States. Freedom to Marry. N.p., 7 Mar. 2014. Web. 20 Apr. 2014. LGBT. Wikipedia. Wikimedia Foundation, 24 Mar. 2014. Web. 29 Mar. 2014. . Livingston, Gretchen. Chart of the Week: Big Drop in Birth Rate May Be Leveling off. Pew Research Center RSS. N.p., 6 Sept. 2013. Web. 20 Apr. 2014. Mott, Stephanie`. LGBT: What Does It Really Mean? HuffPost. N.p., 24 Sept. 2013. Web. 28 Mar. 2014. . NYC.gov. NYC.gov. N.p., 16 June 2011. Web. 16 Apr. 2014. Patterson, Charolette, and Jennifer Wainright. Adolescents with Same-Sex Parents: Findings from the National Longitudinal Study of Adolescent Health. American Psychological Association. N.p., 7 Nov. 2007. Web. 6 Apr. 2014. Gay Marriage ProCon.org. ProConorg Headlines. N.p., n.d. Web. 14 Apr. 2014. Rayfield, Jillian. 4 Pivotal Gay Rights Court Cases You Should Know about. The Week. N.p., 28 Jan. 2014. Web. 13 Apr. 2014. Social Security. Survivor Benefits. N.p., July 2013. Web. 20 Apr. 2014. Thompson, William C., Jr. Love Counts: The Economic Benefits of Marriage Equality for New York. Publication. New York: n.p., 2007. Print. Trandafir, Mircea. The Effect Of Same-Sex Marriage Laws On Different-Sex Marriage: Evidence From The Netherlands. Demography 51.1 (2014): 317-340. Business Source Complete. Web. 30 Apr. 2014. United States v. Windsor. Wikipedia. N.p., n.d. Web. 12 Apr. 2014. 11 Facts About Gay Marriage. Do Something. N.p., n.d. Web. 21 Apr. 2014.

Essay --

What truly defines someone as a man? There are many answers to the question. Unfortunately, society has warped the true concept of manhood and replaced it with many stereotypes that every man is expected to follow. As a result, the idea of manhood is nothing more than a collection of stereotypes. This warped concept was no different during the Jacobean era. The manly hero in many pieces of literature mostly shared the same traits, and was always revered for it. However, Shakespearean plays were an exception. This is especially true in the tragedy Macbeth, by William Shakespeare. The concept of Manhood is explored in Macbeth, but more importantly, its validity is explored and questioned. In Macbeth, Shakespeare challenges the stereotypical concepts of manhood through the use characterization and contrast between the characters throughout the play. Lady Macbeth represents all the stereotypical qualities of manhood, such as unrelenting determination, cruelty, and lack of emotions. Her interpretation of masculinity is made clear from the very first scene she appears in. When Lady Macbeth realizes that she must kill Duncan in her own home, she states, "Come, you spirits/ That tend on mortal thoughts, unsex me here" (I. iv. 43-44). Her request shows that she believes a woman is not capable of such cruel and evil acts, and that only a man is. Furthermore, she wants to be filled up from the "crown to the toe, top-full/ Of direst cruelty!" with the "access and passage to remorse", completely blocked off, implying that a man is without remorse and feelings, and full of cruelty (I. iv. 45-47). Lady Macbeth then imposes her idea of Manhood on Macbeth. When Macbeth decides not to kill Duncan, Lady Macbeth quickly challenges his manliness by c... ...ction to the murder of his family. Macduff represents what true manhood is, a man that has emotions and feelings. When Macduff receives news of the murder of his family, he immediately starts to cry and grieve. Malcolm tells Macduff to "Dispute it like man", telling Macduff to stop crying and to act like a man (IV. iii. 256). Macduff responds with, "I shall do so;/ But I must also feel it as a man:" (IV. iii. 257-259). Macduff responds that he will deal with it like man; however, he will deal with it with emotions and feelings, as well as by taking action. Macduff's statement, in contrast to Macbeth and Lady Macbeth, implies that it is okay for a man to have feelings and emotions, and that Manhood is more than just violence and action. Furthermore, unlike Macbeth, whose idea of masculinity causes serious character flaws, Macduff's idea actually helps him achieve his

Africa – 5

â€Å"Before the twentieth century, it would have been incorrect to speak of the Igbo as a single people† (XIX, Achebe). Although all these people lived in Igboland, there were hundreds of different variations of Igbo, resulting in cultural differences and differences in language so great, that one Igbo group could be misunderstood by another only thirty miles away (XIX). Colonialism, a disease that spread through Africa causing destruction, disarray, and fear, was also directly responsible for the overall unity of the Igbo people observed throughout the twentieth century.Although colonialism broke up the unity of villages and forced different political, social, and economic lifestyles on the groups of Igbo people, colonialism also had a direct impact in forming national unity; in forming â€Å"a common Igbo identity† (XIX). Although colonialism diminished the values each Igbo group held dear to them throughout the generations, this was necessary in the development of t he identity of Igbo people as a whole as they were becoming part of a new, industrialized world.Things Fall Apart, by Chinua Achebe, showed both how destructive colonialism was and how detrimental it was to the close-knit Igbo villages. Destruction of entire clans by massacre was not out of line for white men during the beginning of colonialism, as this was the punishment of the Abame clan for killing the first white man they saw. The Umuofia and Mbanta clans knew better than to kill any white men before discovering their purposes, and reluctantly allowed the white, Christian missionaries to enter their villages.Okonkwo, a strong, important man from Umofia, was serving his seven-year exile in his motherland Mbanta when these missionaries became more profuse and active. He despised the white men and their new religion, and wanted action to be taken against them. At first, the churches were only able to attract people without a title, however, as time progressed, outcasts were attract ed and women who despised their village laws, such as throwing their â€Å"abominable† twins away, also joined (101). Christianity appealed to the people who had nothing if they followed their village’s culture and beliefs.It eliminated the emotional burdens women had to face if they had twins, allowing the twins to live freely, rather than to be disposed of in a forest of death. During his exile, Okonkwo’s own son, in spite of his father, joined the missionaries in his hatred of village law, especially the fact that innocent children could be killed so easily, such as the boy Ikemafuma, taken prisoner by Umuofia and eventually killed. When Okonkwo returned to an unrecognizable Umuofia, his hatred of the white men increased. Real trouble began after a man from the Christian church unmasked one of the sacred egwugwu, an ancient god.This led to the council of chiefs from Umuofia to take action and burn the church down, leading to their imprisonment by the white Di strict Commissioner, leader of the white law. The ex-leaders of the village were shackled at the leisure of white men. No longer did these esteemed Umuofia chiefs hold the power; they were not the â€Å"men† of the village anymore. The white men were more powerful than them, subjugating them to their religion and law. Politically, white men now ruled Umuofia, with punishment settled by the white men in command, rather than a council of chiefs.After the release of the chiefs, an assembly of men met in the village to decide what they would do in response to these latest happenings. A group of white messengers arrived at the meeting and informed everyone that the District Commissioner said the assembly was to end. Okonkwo, in his anger, killed one of the messengers, and when no one else reacted, letting the others escape, he realized there was nothing he could do. White men were breaking up his community, and no one was man enough to take action and fight.Inside â€Å"he mourne d for the warlike men of Umuofia, who had so unaccountably become soft like women† and he realized his community was lost to colonialism (129). Okonkwo knew that all of his hard work for power had been for nothing. He lived in a town filled with people readily allowing their selves to be taken over by foreign men implementing their own beliefs, religion, and power, and as a result he ended his own life. In the early phases of colonialism, it is easy to see how destructive its effects were on the idea of community; the churches separated people from each other, while the colonial law stripped the village of its power.Buchi Emecheta’s, The Joys of Motherhood, not only shows how Igbo communities are broken up, like Things Fall Apart, but it also shows how Igbo groups are brought together. In the time of Nnu Ego, wealth was not determined by the amount of wives a man had or how big his farm was, as it was in pre-colonial times. Instead, wealth was measured with money, money earned from hard labor, usually serving the white men and women or working for the government. People of Igbo groups, like Nnaife, Nnu’s husband, moved from farming lands to cities to attempt to live â€Å"better† lives. Moving to these cities, many different groups of Igbo people were iving together and had to learn to get along, because as Igbo people realized, although they may speak a little different, it was extremely difficult to live in a new place without being able to relate with anyone. In Lagos, the British colony where Nnaife and Nnu lived, Yoruba people and Igbo people did not get along well, practicing very different beliefs and ideas. With tension from other cultures, there was no need for any tension among the subgroups of Igbos, which is why regardless if they came from west or east Igboland, they would be understanding of each other.Being friendly with people of other Igbo groups provided a sense of family in a place where family did not exist. The I gbo people met in the cities, regardless of the clan they were from, became the â€Å"brothers† and â€Å"sisters† of the newcomers, who left their real family in their homeland, far away. Igbo groups living in cities merged together, not seeing each other as different groups, which was common in their own lands, but recognizing each other as Igbo; another who understands the same language and beliefs.Although moving to cities assimilated to Western culture was beneficial to Igbo people as a whole, the idea of family was greatly diminished, especially in the eyes of women. At a young age, Nnu Ego felt being a mother was an extremely important part of her life. She felt it was her purpose to have many kids, because they would eventually take care of her and bring her happiness. However, she discovered how hard being a mother actually was in a society dominated by Western beliefs and culture.In a farming society, such as Ibuza, having more kids meant having more help aro und the farm and the house. In an industrial society, like that of Lagos, the more kids meant more mouths to feed, more clothes to buy, and more money spent on education. Not only did the Nnaife have to work, but Nnu also had to devote all of her energy to earning money, specifically to make sure her kids received an education to be successful. As a result, children growing up in these societies lost their sense of responsibility for their family, an important part of Igbo beliefs.With all the hard work and suffering Nnu put forth for her children, just to have food in the house, her two oldest sons she sent to college didn’t even show their thanks and send anything back to her (224). Her idea of a family and happiness coming from her children was only a dream, and Nnu died a lonely death on the side of a road. Socially, western culture viewed it to be more beneficial to achieve self-success than care for family, which eventually drove Nnu’s family apart, and led to Nn u’s death. Colonialism affected every Igbo person, whether they liked it or not. It gave women different outlooks on life, on being a mother.It stripped men of their power and manlihood. It brought a different religion, with a single god and different morals. It brought a new type of wealth, and education. Colonialism changed the ways of the Igbo forever. The groups were not all separate anymore, if you were Igbo, you were Igbo. That was all that mattered in a society run by Europeans, filled with people of many cultures for different reasons. Colonialism took away unity, but it created a new kind of unity. Colonialism not only introduced it’s economics, politics, and lifestyle; it also gave Igbo a reason to come together, which is important in an ever-changing society.For a culture that took generations to build, it is surprising that within a matter of a century, the distinguished characteristics of each Igbo clan were diminished, as each clan assimilated into the We stern way of living (XLVIII, Achebe). However, in the larger scheme of things, maybe the Igbo knew they were placed in a war they could never win, unless they gave in to their opponent; unless they gave in to change. Works Cited Achebe, Chinua. Things Fall Apart. South Africa: Portsmouth, New Hampshire: Heinemann Educational, 1996. Print. Emecheta, Buchi. The Joys of Motherhood. New York, New York: George Braziller, Inc. , 1979. Print.

Close analysis of key scenes in Journeys End Essays

Close analysis of key scenes in Journeys End Essays Close analysis of key scenes in Journeys End Essay Close analysis of key scenes in Journeys End Essay that he is deeply in love with Raleighs sister and that he is one of the colonels strongest men, is denied by Stanhope in the argument. Stanhope also says: Yes, she is waiting for me and she doesnt know. This immediately raises the dramatic tension as we are trying to either find out what it is that Raleighs sister doesnt know, or why she doesnt know. The only possible reasoning I can think of for Stanhopes behaviour is that Stanhope wants her to think good of him, or that she wouldnt think Stanhope very brave or courageous. This brings me to the very important aspect of Stanhopes character which is repeated throughout the play. Stanhopes expectations of him and of others are extremely high. This is the reason Stanhope chose drinking over pretending to be ill, his reason for not telling his family or Raleighs sister what is happening, and his reason for not returning home on his last leave. We already know that Stanhope is desperate at making sure no one knows his problems and this is putting pressure on himself. And this pressure and tension is reflected in the audience as we see Stanhope struggling and choosing not to reveal his fear. On Page 32 to 35, the stage directions show Stanhope drinking gradually more and more. This increases tension in the audience as we know that when Stanhope drinks, his temper becomes very short and he is easily irritated. Therefore we are expecting a big reaction from him. Stanhope also puts pressure on a few words directed towards Osborne, for example: I couldnt bear being fully conscious all the time youve felt that, Uncle, havent you? This puts pressure on Osborne and the members in the audience dont know how Osborne is going to react, or if he will agree with Stanhopes methods. As Osborne is portrayed as a very nice and good character, our loyalties automatically lie with Osborne so we in the audience are agreeing with Osborne. This section of the play is when Stanhope attempts to explain his drinking habit to Osborne and as he doesnt react aggressively, the tension drops and the audience can relax knowing that Stanhope isnt going to have a violent outburst. He is incredibly ashamed of himself but will never admit it and the audience is aware of this and this adds tension as we are unsure of whether or not to feel sorry for Stanhope. On page 33, Stanhope begins talking about confiscating Raleighs letter. As he is slightly drunk, we dont know if what Stanhope is saying, he is going to act upon. Cross out all he says about me. Then we all go west in the big attack and she goes on thinking Im a fine fellow. The tension quickly drops as Osborne dismisses this statement and carries on putting Stanhope to bed. So this makes us in the audience think that Stanhope isnt being serious or sensible and we automatically think that Osborne will sort it out, and nothing will become of it. The tension is also dismissed over this particular section of the play because after Stanhopes and Osbornes discussion, if you can call it that, over Raleighs letter, Osborne immediately talks to Mason completely normally and over trivial matters and this lets the audience forget about what Stanhope has just said. The next part of the play I am going to look at is Act II, Scene 1, around page 42. This is the part where Raleigh is talking about writing a letter. The pages preceding this incident are all talk of trivial matters and this lets the audience relax, there is no tension here whatsoever. However when Raleigh says the words: I started a letter when I came off duty last night. How do we send letters? This makes the audience immediately, sit up straight if you like, and pay close attention to what happens next. The silence juts before Raleigh says this shows that he is uncomfortable. This increases the tension as we remember Stanhopes previous statement from last night. Again, we are unsure whether Stanhope or Osborne will do anything about it. However this tension is dismissed as Osborne happily says where letters should go. This doesnt last long because as son as Stanhope enters the dugout, Raleigh makes a quick departure which is oddly suspicious. And makes Raleigh seem afraid of Stanhope, as if he knows that what he has written about Stanhope gives cause for questioning. This adds to the tension greatly as we start to think Raleigh has written something about Stanhope. Stanhope then starts talking about the forthcoming attack. We in the audience cannot relate to what Stanhope is talking about. It sounds complicated and dangerous. Osborne questions what Stanhope is doing which gives greater cause for concern. We can only rely on the fact that Stanhope is apparently a good officer and that he knows what he is doing. Stanhope also says: Im not going to trust the companies on our sides to hold their ground! This leads to thinking that they dont have much of a chance in the attack, and that the opposition has a good chance of succeeding. Therefore, we have added tension caused by worry and intrigue. The next section of the play is that of which Stanhope questions his sanity. He says: You dont think Im going potty? This makes the audience question whether what Stanhope is talking about organising the attack, will work and the audience worries about the lives of the people under Stanhopes command. We also wonder if Stanhope could be potentially dangerous as we know that he has a severe temper. At the bottom of page 45, we see Stanhopes outlook on the war and this shows Stanhope is very pessimistic and unhappy. It makes the war seem incredibly dangerous and contradicts the other soldiers opinions. For example, Stanhope says: You could have heard a pin drop in the quiet, yet you knew thousand of guns were hidden there, all ready cleaned and oiled millions of bullets lying in pouches And Osborne and Raleigh say: The Germans are really quite decent arent they? It was so near the German trenches that they could have shot our fellows one by one. But a big German officer stood up in their trenches and called out: Carry Him! We are more inclined to believe Stanhopes view on the war as we know he has had much more experience and is a superior officer towards his contemporaries, Osborne and Raleigh. This suddenly adds tension as, we cannot relate to the war, we were not alive in that time. But Stanhope gives a picture of the war making it look very bleak and threatening which adds tension. The next section I will look at is on page 47 to 49 where Stanhope confiscates Raleighs letter. The tension remains constant throughout page 46 until Stanhope asks the question: Whats Raleigh doing now? The tension increases dramatically and Osborne says calmly that he is finishing a letter. Stanhope becomes quite angry immediately and starts to become worried irritable. The language in this part is very short and snappy. This shows that Stanhope is irritated and slightly panicking. Osborne is in disbelief of what Stanhope Is saying. As we know Osborne to be very level-headed and calm, we tend to agree with what Osborne is saying, believing him to be in the right. This section is much deeper than military depth. It is basic manners and Stanhope seems to lack these at this time. Instead of politely and calmly thinking this through, he turns to aggression. This makes the audience very tense as we are expecting a great reaction. Stanhope then tells us about how he met Raleigh in the dugout the night before, and this does make us question Stanhopes sanity again. He says: He looked at me as if Id hit him between the eyes as if Id spat on him - We know that Raleigh would not look at Stanhope like this, he idolises him and worships him. Therefore we know Stanhope is becoming delusional and this increases dramatic tension as we want to see what Raleigh has actually written. When Raleigh returns to the dugout with his letter, the sentences become short and slow. This shows Stanhope has run out of patience and is trying to show authority over Raleigh. He wants to sound threatening to make Raleigh do what he wants him to, which is to give up the letter. Stanhope speaks very quietly, which adds to the sinister aspect. This is where tension becomes incredibly high as we are very close to reading the letter, and we dont know Stanhopes reaction. At the top of page 48, I can see in the stage directions, lots of words like stammering, nervously, astonished and trembling. This shows this scene is very tense. Stanhope resorts to orders, it his last resort and shows how desperate he is to stop any information about himself getting back home. He abuses his power as we know he would not do this normally. He also resorts to physical violence which will have looked very dramatic from an audiences point of view and very over-the-top. The tension drops as we realise Stanhope has got the letter off Raleigh and we are certain we are going to find out what he has written about Stanhope. However when we hear that Stanhope does not wish to read the letter, there is a sense of disappointment in the audience. As we are unsure whether or not we are going to find out what happens in the letter, there is tension throughout the rest of this scene, until Osborne has finished reading Raleighs letter. Tension is present when Osborne offers to read the letter for Stanhope. We wonder if Osborne has hidden motives, but I think that Osborne reads the letter because he feels for Stanhope. Even though Osborne does not believe Stanhopes tactics are right, he wants to help him, and put Stanhope out of his misery. The next part I am going to talk about is page 50 to 54, the part of the play where we hear about Stanhopes team having to make a raid on the Germans. Firstly we see Stanhope giving the Sergeant-major about the details on the attack. We have tension present as this is something unknown to most of us. We cannot imagine having a serious attack made on us, and this increases the tension. Stanhopes tone is very abrupt and snappy. This makes the scene seem a lot faster-paced and this creates more tension. Now, look here, sergeant-major! To start with, Stanhope is very honest, and certain things that he says, makes us doubt the success of the attack. For example, It may happen that companies on our sides will give way. This increases the tension as we automatically worry for the safety of the soldiers. Secondly I will discuss Stanhopes conversation with the Colonel about the upcoming raid. The first sign of tension we see is very obvious. The Colonel says: Im glad youre alone. Ive got some rather serious news. Immediately this sends alarm bells through our heads as we have no clues on what the Colonel is talking about. Anything could have happened to create a dramatic twist in the plotline. The Colonel tells us about the upcoming attack which will take place in a mere 2 days. This means there is hardly any time for the men to prepare for the raid. This creates tension as the success of the raid is looking bleaker. However the tension is still further increased as we hear that Stanhopes men have to make a raid, and that it has to be incredibly soon. Our hearts leap when the Colonel says: As soon as possible. He said tonight. The tension is at an all time high but slightly drops when Stanhope dismisses this. This does not last for long as it is decided that the raid will take place tomorrow afternoon, and in broad daylight. It is also decided that two officers and ten men have to be taken. This is a very dangerous raid and we are all aware of the officers, and fear for their safety. We also know that it is guaranteed that not all the men will come back so the suspense is very high. Stanhopes replies become very short which is an obvious sign of him not being incredibly happy or optimistic about the raid. This adds tension as we subconsciously trust Stanhopes decisions and judgements, as we know he is a good officer. The tension becomes greater as we know that Stanhope has to choose the men. This is a great burden to lie on Stanhopes shoulders and we feel the horror he feels. As the men go through the available officers and dismisses them one by one. We get the gradual realisation that the Colonel wishes to take Raleigh on the raid. We dont know how Stanhope will react to this news, if he will be glad to get rid of Raleigh. The tension in the audience is very high because we know that Raleigh does not have a sensible perspective on the war yet, and if this raid will frighten and shock him. The next part of the play is Page 55 to 58, where Stanhope and Hibbert are arguing over his assumed neuralgia. The audience are not sure whether to believe Hibbert or not, because other peoples accounts of Hibbert are not very high at all. Neuralgia is a disease that is incredibly difficult to prove if the sufferer has it or not, therefore it would be a great excuse to get out of the war. In the context of the time, it was rare for, what we now call shell shock to be recognised as an actual problem and to be taken seriously. A man who was seen as incapable of going out was very likely to be seen as a coward and many men would have been shot. I obviously refer here to contemporary context. There is a high sense of patriotism and men serving as soldiers were looked upon as if that was there duty. Courage from the men was both expected and assumed, and anything less than this was seen as weakness and actually failing. There were many high expectations placed upon the young men and it was not acceptable to let people down, as it would have affected your family and friends back home. Another issue contributing to the play would have been propaganda. At home, victories and glory were very much exaggerated and there wasnt much news of what was realistically happening in the trenches. We see examples of this duty throughout the play, ranging from the times when Stanhope doesnt wish for Raleigh to send a letter home to his parents, to where Hibbert wants to be sent home with an actual illness. Therefore the tension is high at all these times. The tension starts to increase when Hibbert raises his voice to Stanhope. It gives the audience a shock as up until that point the conversation has been quiet and civilised. Hibbert becomes hysterical and this causes tension as we dont know how Stanhope will react to this. We know that Stanhope has had a large amount of whisky. As we see Stanhope get out the revolver we reach the highest amount of tension. Again this is another example of contemporary context. When we see a gun, of any kind, we feel threatened. This has nothing to do with the war, but because Stanhope has got out his gun, we automatically suspect the worse. Stanhope subtlety threatens Hibbert and the tension becomes higher as we dont know if Stanhope is being serious and will carry out his threat. Suddenly, there is a lot of action on stage as we see Hibbert attempt to hit Stanhope. The tension is still high here as we know that Stanhope will be incredibly angry with Hibbert for trying to escape, let alone hit him. But we also know the punishment for deserting, or for striking a superior officer. During the 30 seconds Stanhope gives Hibbert, it is incredibly quiet onstage and we are left in suspense as we wonder whether or not Stanhope will shoot Hibbert. After the 30 seconds are up, the tension drops incredibly as we see Stanhope putting his gun back in the holster. Stanhope then talks to Hibbert perfectly normally, as if they have forgotten what has just taken place. Stanhope says: Good man, Hibbert. I liked the way you stuck that. After this, Stanhope explains himself to Hibbert, for the audiences sake. This relaxes the audience slightly as we know can understand Stanhopes reasons for behaving like he did. The next part in the play which causes tension is Osborne and Trotters conversation about the raid. The tension is high for two reasons. The conversation is very short and snappy and this keeps the conversation flowing at a faster pace. Nothing thats said is unnecessary. Secondly, the characters are giving their true opinions of their raid. They do not have to hide their opinions so we can see an honest view on the raid. As Osborne and Trotter are unsure about Raleigh going into the raid, we are tense as we doubt Raleigh will be safe. Finally we hear Raleighs opinion of being volunteered for the raid. The tension drops as we realise Raleigh is unafraid and very excited. IN some sense, this could add to the tension as we realise the extent of Raleighs naivety. Throughout pages 69 to 72, the tension is constant, as the raid is only a few minutes away. There is nothing major to comment upon, but the conversation is very distracting and different to what we would have been expecting. This shows that Osborne is trying to comfort Raleighs nerves. It also shows that Osborne is worried about the raid. And again, this causes tension in the audience. On Page 73, in the stage directions, it shows that there is a slight silence which will add tension and suspense to the audience. Afterwards there is a large amount of noise and flashing noise to signify the battle and this will cause tension as we can relate to the loud noises as threatening. Also, the immense scale of the noise means that we fear that men have been killed and because we cant see whats happening, the tension is high as we wait for the battle to end so we can see what has happened. After the noise on stage has finished there is a long conversation between Stanhope and the Colonel, talking about the German captive. This causes tension because no one mentions the officers sent out on the raid. The tension builds and builds throughout this conversation until the men are mentioned. It is the sense of not knowing if they are alright that keeps us interested in what is happening on stage. On the top of page 76, Stanhope and the Colonel begin talking about the men lost in the raid. Stanhope says: How awfully nice if the brigadiers pleased. This statement is awfully sarcastic. We know that Stanhope is incredibly close to being rude to a superior officer and there is tension because we dont know if Stanhope will take his insults any further or if he will leave it as it is. The tone Stanhope uses in his voice, in the stage directions it is said Stanhope speaks in a dead voice. I can imagine this to be a voice with no feeling or hidden meanings. This voice alone will add to the tension as we cannot detect what Stanhope is really feeling in this voice. After this sentence, there is a short silence, and this gives the audience time to take in what Stanhope has just said and prepare for what the Colonel will answer back. As the Colonel asks about the men, the tension quickly drops as we hear Raleigh has been brought safely back. From hearing about Raleigh being placed in the raiding party, and the raid itself, the audience focuses their attention on Raleigh, sure that he is not going to return. As we hear Raleigh is back safely, the tension drops, but rises again as we hear Osborne has not come back. To Stanhope the loss of Osborne will be incredibly trying on his nerves and the audience dont know how he will react to the news of his death. We worry he might take his drinking habit even further as Osborne was the only person Stanhope could depend upon and trust. In one sense, his only friend in the war. The next section I will analyse is on page 83, where Raleigh arrives late for Stanhopes specially planned dinner. To the end of the scene, Stanhope and Raleigh are arguing about Raleigh not turning up for dinner. The tension here is high as we dont know whether Stanhope will take pity on Raleigh, or be angry with him. As we see it becomes the latter, the tension drops a little bit and the tone of the conversation stays the same for a while. However on page 85 we hear Raleigh stand up for himself for the first time in the play. He says: Good God! Dont you understand? How can I sit down and eat that when when Osbornes lying out there - As this is the first time weve heard Raleigh talk to Stanhope, his beloved hero in this fashion, therefore we automatically listen more attentively to see if he keeps up this manner. The tension also increases as we want to see how Stanhope reacts to this sentence. As he carries on insulting and shouting at Raleigh, the tension drops as we see nothing more serious is going to become of this. Up until page 91 the tension stays constant until we hear Stanhope say a very short line of: Corporal Ross hit? Up until this point we dont understand the severity of the fire that is upon the men. It is the fact that we are seeing our first casualty, besides the death of Osborne. Automatically the tension rises as we hear of people becoming injured. Stanhope and the Sergeant Major talk in short and snappy tones. This keeps the play with a fast pace and keeps the audience enthralled. On page 92 we first hear of Raleigh being hit. We panic at this point because Raleigh is one of the main characters and we have grown to like him. The tension increases even more as we understand his spine is broken. Using contemporary context, we know that this is an incredibly severe injury. It has nothing to do with being in the war that gives us this tension, but the fact that we know, as well as the characters do that Raleigh is going to die. The reason the tension does not drop here however is because we are interested in seeing how Stanhope reacts to this news. In some sense, he should be happy as this cuts all his ties from the outside world, this injury keeps Stanhopes secret safe. However we hope Stanhope will show some emotion for his old friend and this is what we get to see. The tension increases as we see Stanhope trying to help Raleigh, even though we know he doesnt have much of a chance. These acts by Stanhope bring a small amount of hope upon the audience and keep the audience watching to see if Raleigh recovers. Also, the tension is high as we see a new and hidden side of Stanhope. Revealing his emotions about Raleigh and his kindness. In effect, this section of the play acts as a sort of conclusion and we can confirm Stanhopes true feelings over Raleigh and this keeps the audience paying attention.

Rothaermel Exercise 1 Essay Essay Example

Rothaermel Exercise 1 Essay Essay Example Rothaermel Exercise 1 Essay Essay Rothaermel Exercise 1 Essay Essay GROUP CASE STUDY 1 INSTRUCTIONS Complete a instance survey of ABC Corporation ( your teacher will delegate the specific company for the instance survey at the beginning of Module/Week 3 ) in the instance subdivision of the text ( e. g. Case Number 1 ) . A formal. in-depth instance survey analysis requires you to use the full strategic direction procedure. Assume your group is a confer withing squad asked by the ABC Corporation to analyse its external/internal environment and do strategic recommendations. You must include exhibits to back up your analysis and recommendations. The instance survey must include these constituents: 10–12 pages of text plus the exhibitsCover page ( must include the company name. your group name. a list of the active squad members and the day of the month of entry. and a mentions page ; the papers must follow current APA guidelines )Matrixs. which must be exhibits/attachments in the appendix and non portion of the organic structure of the analysis ( The Strategy Club has first-class templates/examples for exhibits and matrices: hypertext transfer protocol: //strategyclub. com/free-student-template/ ) Case survey deliverables ( text must follow this order with APA degree headers for each constituent ) : Executive SummaryExisting mission. aims. and schemesA new mission statement ( include the figure of the constituent in parenthesis before turn toing that constituent ) Great mission statements address these nine constituents:Customers: Who are the firm’s clients?Merchandises or services: What are the firm’s major merchandises or services?Markets: Geographically. where does the house compete?Technology: Is the house technologically current?Concern for endurance. growing. and profitableness: Is the house committed to growing and fiscal soundness?Doctrine: What are the basic beliefs. values. aspirations. and ethical precedences of the house?Self-concept: What is the firm’s typical competency or major competitory advantage?Concern for public image: Is the steadfast responsive to societal. community. and environmental concerns?Concern for employees: Are employees a valuable plus of the house?Analysis of the firm’s bing concern theoretical account SWOT Analysis ( comes from researching the house. industry. and rivals ) It is of import to cognize the difference between causes and effects in the SWOT analysis. Causes are of import. non effects. Once the SWOT Analysis is created. each group needs to build the SWOT Bivariate Strategy Matrix. Deliverables for this subdivision include: SWOT AnalysisInternal Factor Evaluation ( IFE ) MatrixExternal Factor Evaluation ( EFE ) MatrixSWOT Bivariate Strategy MatrixBCG Matrix ( follow the Strategy Club’s templet. non the textbook’s format )Competitive forces. Competitive Profile Matrix ( CPM ) . and competitor’s ratios Deliverables for this subdivision include:Competitive forces analysisCPM and analysisCompetitor’s ratios and analyisCurrent and historical Financial Statements ( Income Statement ( I/S ) . Balance Sheet ( B/S ) and Statement of Cash Flows ) from the three most current old ages for the house The fiscal statements must include alterations ( deltas ) between old ages. Ratios from the most current and available three old ages with deltas and analysisAlternate schemes ( giving advantages and options for each )Pro-Forma Financial Statements ( I/S. B/S and Statement of Cash Flows ) with deltas out three old ages and analysis Each twelvemonth must hold two columns: one with your scheme and one without your scheme. Include Pro-Forma ratios for the first twelvemonth out with deltas contrasting from the most current year’s ratios.Net Present Value analysis of proposed strategy’s new hard currency flow and EPS/EBIT analysis Note: To build the first hard currency flow ( cf1 ) at the really minimal. the new gross from your scheme ( s ) must be discounted back to the present value by ciphering EBIT and that figure will be your cfn for each twelvemonth. cf0 ( initial cost of your scheme ) . cf1 ( discounted hard currency flow foremost twelvemonth ) . R ( chance cost of capital. the rate of the following best alternate usage of cash/debt/equity resources ) . NPV=-?cf?_0+ ?cf?_1/ ( 1+r ) ^1 +?cf?_2/ ( 1+r ) ^2 +?cf?_3/ ( 1+r ) ^3 †¦?cf?_n/ ( 1+r ) ^nSpecific recommended scheme and long term aimsExplain why you chose the scheme. and discourse how much the scheme will be to implement and how much new gross your scheme will make. Include your action timetable docket for carry throughing your scheme. Proposed new concern theoretical accountHave your group leader topographic point the consequences of the instance survey analysis in a individual papers and station it to the Group Case Study 1 forum on your Group Discussion Board. Late assignments will non be accepted. Submit this assignment by 11:59 autopsy ( ET ) on Sunday of Module/Week 4.

Evaluate for a case Essay Example | Topics and Well Written Essays - 1000 words

Evaluate for a case - Essay Example In addition, the reason for locating new blood donors, while taking help of medical consultants, was the loss in business, which Plasma International could foresee, due to the above-mentioned reason. However, Plasma tried to exploit the new donors, which were innocent tribal people who wanted to sell their blood for money. The whole issue came to surface due to discovery of the scam by a Tampa paper. According to its reports, Plasma made millions of Dollars in little time, by buying cheap blood and selling the same to needy patients in United States at exorbitant prices. The treatment of blood as a commodity in United States is vastly different from the system of blood supply followed in Britain, where the National Health Service entirely depends on voluntary donors. According to theory of Capitalism, capitalist theories stress on the fundamental issue of profit motivation in any business venture. Although the theory of capitalism may apply to the business style of Plasma International, it goes beyond doubt that the whole business did not follow any moral ethics. According to theory of Utilitarianism, the business motive should be to bring maximum good to optimum number of people. However, in this case, the benefit has gone only to Plasma International and none else, as both blood donors and receivers were cheated by the company. Kantian theory has application for British model of treating blood as a human need, instead of trading it as any other commodity. Hence, system followed in Britain certainly has several advantages, over the American system, particularly since human blood and lives are involved. This theory relates to getting satisfactory fulfillment of human needs by employing voluntary means. At the same time, the theory underlines the fact that one’s actions or thinking should not interfere in the freedom of others. Human needs, for this